Pitchwise

Pitchwise turns grassroots football match footage into highlights, match graphics, team pages, and season archives. Teams can record on a phone, use a tripod or Pitchwise Mount, or import footage from another camera. Its AI identifies goals, saves, skills, and near misses in full-match footage, with clips described as ready within minutes of the final whistle. Clips can be shared in formats for Instagram, TikTok, WhatsApp, YouTube, and other platforms. Clubs receive branded score graphics and stat cards, and team pages update after matches. The Pitchwise Mount uses AI to pan and tilt a phone to follow play. Match footage is private by default; managers control highlights and content, while club admins can curate club pages. Pitchwise is built specifically for grassroots football and does not support other sports. Its free plan stores one full game per month, with unlimited clip storage and editing. Team costs $7.99 a month, and Pro costs $17.99 a month. Plans are monthly, can be cancelled anytime, and annual billing is not yet available.

Pitchwise focuses on recording and sharing grassroots football content, with free and paid monthly plans. Note its sport limitation and that stats and analytics are still on the roadmap.

Pitchwise is for grassroots football teams that want to turn match footage into shareable clips and club content. It may also suit teams recording with a phone or importing footage from another camera.

Overview

Pitchwise is a football video platform that turns grassroots match footage into highlights and club-ready content. It best suits teams that want to capture and share match moments without building a separate editing workflow. Its main appeal is the combination of automated clips and club publishing tools, rather than a complete performance-analysis system.

Key features

Teams can record on a phone, use a tripod or Pitchwise Mount, or import footage from another camera. The Mount pans and tilts a phone to follow play, which can help keep the action in frame without someone manually tracking it. AI detects goals, saves, skills and near misses in full-match footage; clips are described as ready within minutes of the final whistle.

Clips can be formatted for Instagram, TikTok, WhatsApp, YouTube and the Pitchwise app. Club-branded score graphics and stat cards, plus a team page that updates after each match, give clubs a consistent way to share more than raw video. Full-match replay and season archives help preserve a record across the season. However, stats and analytics are not yet a full product layer, so teams seeking a developed tool for evaluating performance should not treat Pitchwise as one.

Footage is private by default. Team managers control highlights and content, while club admins can curate the club page. Those roles give clubs control over what gets shared, rather than making match footage public automatically.

Pricing

Pitchwise offers a free plan and monthly paid plans, with a 14-day trial. The Free plan includes automated match recording, one full game of storage per month, unlimited clip storage and editing, and one-tap sharing. It is a useful entry point for a team recording occasionally, but the one-game monthly cap makes it a poor fit for clubs that want to retain every full match.

Team costs £7.99/mo and adds unlimited AI-generated highlights, unlimited match storage, match graphics and editing, club branding and 4K recording. It is the clearest fit for teams that want a regular archive and branded posts without the Pro tier’s additional tools.

Pro costs £17.99/mo and adds coaching tools, analytics, livestreaming, premium templates and graphics, multi-cam syncing and a social media analytics dashboard. It suits clubs that need those broader publishing and coaching features, though the analytics layer is still on the roadmap rather than a full product layer.

The Player Add-on costs $2.99 a month and requires a Team or Pro plan. It adds a personal highlight reel, player profile and career stats, performance tracking and a season review; it is an extra for individual players, not a substitute for a team subscription. Plans are billed monthly, can be cancelled anytime, and have no annual billing option.

Platforms

Pitchwise supports Android, iOS and web. Teams can use phone footage, the Pitchwise Mount, a tripod setup or footage from another camera. The product is built specifically for grassroots football and does not support other sports, which rules it out for multi-sport clubs.

Who it's for

Pitchwise is a strong fit for grassroots football teams that want to record matches, produce shareable highlights and maintain club-branded content with clear controls over publishing. It is less suitable for teams outside football or for buyers whose main priority is established analytics rather than video capture and distribution.

Pros and cons

• Pro: Multiple recording options, including imported footage, let teams work with different camera setups.
• Pro: Automatic detection and social-ready formats reduce the work between recording a match and sharing highlights.
• Pro: Private-by-default footage and separate manager and club-admin controls give clubs a say in what is published.
• Con: Grassroots football is the only supported sport, limiting its use for other teams.
• Con: The Free plan stores only one full game per month, so regular archives require a paid plan.
• Con: Stats and analytics are not yet a full product layer, limiting its present use for performance analysis.

Alternatives

AI Sports Highlight Generators is a useful next stop for readers comparing tools in this category. Choose PeakTraining AI instead if you want a free way to log workouts and game stats and maintain a basic athletic profile. Clutch Sports is another freemium option; its camera subscription pricing is provided by contacting Clutch.

Spherely is another freemium alternative, with one-time in-app diamond purchases including 100 Diamonds for $0.99, paid once and 500 Diamonds for $6.99, paid once. Consider WSC Sports if you want a paid option available on Android, iOS, web and API. Fullcourt.ai is a paid iOS option with no free plan and a free trial.

Veo may suit teams comparing paid recording plans with stated hour, user and storage allowances. AWRE is a paid alternative whose MOBILE - Individual plan includes iOS multi-angle capture. PlaySight is another freemium option.

Verdict

Choose Pitchwise if your grassroots football team wants an end-to-end route from match recording to shareable, branded highlights, with control over who publishes content. Its football-only scope and the gap between the current video features and a full analytics layer are the main reasons to look elsewhere.