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Pictureflect Photo Viewer
London, United Kingdom
What it is
Pictureflect Photo Viewer is a Windows 10/11 image viewer with an optional Pro upgrade. It supports fullscreen viewing, zoom, slideshows, and multiple windows, and handles formats such as JPEG, PNG, GIF, HEIC, WebP, BMP, TIFF, AVIF, JPEG XL, JPEG-XR, DDS, ICO, CUR, RAW files including DNG, and SVG. Some formats may need Microsoft Store packages, while JPEG XL requires Windows 11 24H2 or later. Image tools can crop, resize, convert, rotate, flip, copy, move, and print files, including in bulk. Metadata is displayed and selected fields, including title, capture date, and location, can be edited. The free version includes contrast and exposure effects. Pro costs $4.99 once and adds thumbnail view, transition effects, video playback and export, additional effects, file search, saved sessions, and slideshow music. A 48-hour Pro trial is available in-app, and one license covers up to 10 purchaser-owned or shared devices.
For and against
For
- Broad common, RAW, and SVG format support
- Bulk image editing operations
- Metadata viewing and selected editing
- Free version available
- Pro license covers up to 10 devices
Against
- Windows 10/11 only
- Some formats require Microsoft Store packages
- JPEG XL needs Windows 11 24H2 or later
- Video support varies by file encoding
The verdict
Pictureflect combines extensive format support with practical viewing and batch image tools. The free tier covers core tasks, while Pro adds media and workflow features for a one-time fee.
Who it suits
Pictureflect suits Windows users who need broad image-format viewing and basic editing tools. Pro is for users wanting video features, extra effects, search, saved sessions, or slideshow music.
Plans and prices
Free version
Windows 10/11 · fullscreen viewing · browsing, zoom and slideshows · basic effects and export
Read 15 Oct 2026 · pictureflect.com
Pro version
thumbnail view · transition effects · video playback/export · advanced effects
Read 15 Oct 2026 · pictureflect.com
On the record
- API and SDK availability
- The official product, download and help pages describe desktop features and deployment but do not document a public API, SDK or plugin interface.pictureflect.com · read 15 Oct 2026
- Checkout privacy
- The checkout says Pictureflect stores email and, in some cases, name, organization and a device identifier for license entitlement, while it does not store postcode or payment information.checkout.pictureflect.com · read 7 Oct 2026
- Company
- The maker describes Pictureflect Photo Viewer as developed in the UK.pictureflect.com · read 7 Oct 2026
- Company headquarters
- LinkedIn lists headquarters in Cambridge, Cambridgeshire, United Kingdom.linkedin.com · read 15 Oct 2026
- Company size
- LinkedIn lists Pictureflect as a self-employed software-development company with one employee.linkedin.com · read 15 Oct 2026
- Distribution channels
- Pictureflect offers Microsoft Store, Current, Beta, Slow and fixed-version channels, with online or offline installation options.pictureflect.com · read 15 Oct 2026
- Documentation and support
- Official support material is a blog of how-to guides covering settings, zoom, cropping, sessions, default-app setup and tablet photo-frame use.pictureflect.com · read 15 Oct 2026
- Effects
- Free users get contrast and exposure effects; Pro adds saturation, levels, curves, texture blending and reusable effect groups.pictureflect.com · read 15 Oct 2026
- File-system workflow
- Users can open folders, include subfolders, add files or folders, drag files from Explorer and optionally monitor folder changes.pictureflect.com · read 15 Oct 2026
- Format requirements
- Some HEIC, AVIF and other formats may require Microsoft Store packages, and JPEG XL requires Windows 11 24H2 or later.pictureflect.com · read 7 Oct 2026
- Founded year
- LinkedIn lists the company as founded in 2019.linkedin.com · read 15 Oct 2026
- Free trial
- The Pro upgrade includes a 48-hour trial available inside the app.pictureflect.com · read 15 Oct 2026
- Fullscreen viewing
- The free edition supports fullscreen display, hiding the menu and showing images at original resolution with color-profile support.pictureflect.com · read 15 Oct 2026
- Image formats
- It supports formats including JPEG, PNG, GIF, HEIC, WebP, BMP, TIFF, AVIF, JPEG XL, JPEG-XR, DDS, ICO, CUR, RAW formats including DNG, and SVG.pictureflect.com · read 7 Oct 2026
- Image operations
- Users can crop, resize, convert, rotate, flip, print, copy and move images, including bulk operations.pictureflect.com · read 15 Oct 2026
- Image tools
- The app can crop, resize, convert, rotate, flip, copy, move and print images, including in bulk.pictureflect.com · read 7 Oct 2026
- Independent review summary
- Softpedia described the product as a feature-packed viewer with fullscreen display, many formats, conversion, metadata editing and adjustable filters, with extra filters requiring a licence.softpedia.com · read 15 Oct 2026
- Licence and ownership
- Website terms state that Pictureflect Ltd owns the website copyright; no open-source licence is published on the official pages reviewed.pictureflect.com · read 15 Oct 2026
