Pho.to
What it is
Pho.to is a suite of mobile apps and web tools for editing photos without specialist picture-processing skills. Its products include Photo Lab, Fabe, ToonMe, #NewProfilePic, Emolfi, Visage Lab, and Ask AI, with a free plan across Android, iOS, web, and API. Photo Lab offers more than 1,000 effects, filters, face montages, and templates, plus AI hair styling, enhancement, art style transfer, cartoon portraits, face replacement, and video face swapping. ArtLook transfers a visual style between images or creates images from text prompts, while DreamLook generates realistic or stylized portraits retaining source facial features and coloring. Fabe provides beauty editing, hairstyle and makeup try-ons, body editing, filters, and portrait templates. ToonMe creates cartoon and vector transformations. Users can share effect sequences, and Photoshop users can contribute templates. Pho.to also offers businesses more than 100 image-processing API solutions. Editing occurs on its servers over encrypted connections.
For and against
For
- Free plan across Android, iOS, and web
- More than 1,000 Photo Lab effects
- AI portraits and style transfer
- Shareable effect combinations
- Business image-processing API
Against
- Editing requires an internet connection
- Media is processed on Pho.to servers
- Unshared non-registered media is removed within two weeks
The verdict
Pho.to combines a broad consumer app suite with AI editing, templates, and browser tools. Its API extends the same processing capabilities to websites and advertising agencies, while server-side processing and retention rules matter for privacy planning.
Who it suits
It suits people seeking accessible photo editing on mobile or the web, including users interested in AI portraits and stylized effects. Websites and advertising agencies can use its image-processing API.
On the record
- AI art
- Photo Lab's ArtLook uses generative AI and style transfer to apply the visual style of one image to another or create images from text prompts.products.pho.to · read 9 Oct 2026
- AI portraits
- Photo Lab's DreamLook generates realistic or stylized images while retaining facial features, hairstyle, skin color, and hair color from the source photo.products.pho.to · read 9 Oct 2026
- AI retouching
- Yesproducts.pho.to · read 21 Sep 2026
- API capabilities
- The company lists neural art style transfer, silhouette detection, facial landmark detection, 3D face tracking, automatic face retouch, and more than 1,000 photo effects and filters among its API solutions.products.pho.to · read 9 Oct 2026
- Business API
- Pho.to says it provides over 100 in-house photo processing solutions via API for websites and advertising agencies.products.pho.to · read 9 Oct 2026
- Company
- Pho.to identifies LINEROCK INVESTMENTS LTD. as the provider of its services.products.pho.to · read 9 Oct 2026
- Custom templates
- Photo Lab says Photoshop users can create and contribute their own templates using Template Creator.products.pho.to · read 9 Oct 2026
- Developer offering
- Pho.to says it offers websites and advertising agencies more than 100 in-house image-processing solutions through an API.products.pho.to · read 9 Oct 2026
- Fabe
- Fabe is an AI beauty editor with portrait enhancement, hairstyle and makeup try-ons, body editing, filters, and portrait templates.products.pho.to · read 9 Oct 2026
- Face and video effects
- Photo Lab describes InstaLook as an AI face-replacement feature for images and InstaMotion as a face-swapping feature for videos.products.pho.to · read 9 Oct 2026
- Facial data
- The privacy policy says server-side facial key points are temporarily cached in RAM and removed shortly after the last effect is applied.products.pho.to · read 9 Oct 2026
- Image processing
- Pho.to's privacy policy says photo and video editing requires an internet connection and is performed on its servers, with media transmitted over an encrypted connection using SSL.products.pho.to · read 9 Oct 2026
- Maker
- The About page describes the maker as a team of photo-editing developers with over 15 years of experience and says its apps have over 500 million downloads.products.pho.to · read 9 Oct 2026
- Photo Lab editing
- Photo Lab includes AI hair styling, image enhancement, art style transfer, cartoon portraits, face replacement, and video face swapping.products.pho.to · read 9 Oct 2026
- Photo Lab effects
- Photo Lab offers more than 1,000 templates and effects that users can apply individually or combine.products.pho.to · read 9 Oct 2026
- Photo Lab platforms
- Pho.to links to Photo Lab downloads on the Apple App Store and Google Play and provides a web version at photolab.me.products.pho.to · read 9 Oct 2026
- Platform
- multi-platformproducts.pho.to · read 21 Sep 2026
- Product scope
- Pho.to describes a suite of mobile photo editing apps and web tools built to make photo editing accessible to users without picture-processing skills.products.pho.to · read 9 Oct 2026
