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Phlox
Muscat, Oman
What it is
Phlox is downloadable WordPress theme software available as a free theme and a paid Pro version. It is presented for business, shop, agency, portfolio, news and magazine, food and restaurant, travel, and photography sites. The theme works with Elementor, WPBakery, and SiteOrigin page builders, and supports WooCommerce, child themes, WPML, and right-to-left languages including Arabic and Hebrew. Phlox Pro adds one-click template installation and more than 80 ready-to-use page templates. Its store features include product quick look, Easy Digital Downloads, multi-vendor, and Amazon Affiliate support. Pro includes nine bundled premium plugins, although some premium plugin features need a separate license. The theme describes responsive, mobile-first layouts, adaptive images, and on-demand image loading. One Site costs $39 once; Three Sites costs $49 once. Both include lifetime updates and six months of support.
For and against
For
- Works with three listed page builders
- Supports WooCommerce and child themes
- Includes right-to-left language support
- Pro offers more than 80 templates
- Lifetime product updates on direct plans
Against
- Some bundled plugin features require separate licenses
- Direct plans include six months of support
- Minimum requirements include older WordPress, PHP, and MySQL versions
- Support renewal costs USD 19 for six months
The verdict
Phlox provides a multipurpose WordPress theme with a free option and feature additions in Pro. Its plan choice depends on the number of production-site activations and template or plugin needs.
Who it suits
Phlox suits WordPress users building business, commerce, portfolio, publishing, food, travel, or photography websites. The Pro version is aimed at people needing templates and store-oriented features.
Plans and prices
One Site
1 production-site activation · lifetime product updates · 6 months of product support
Read 5 Oct 2026 · phlox.pro
Three Sites
Up to 3 production-site activations · lifetime product updates · 6 months of product support
Read 5 Oct 2026 · phlox.pro
On the record
- Bundled plugins
- Phlox Pro includes nine bundled premium plugins; some plugin premium features require a separate license.phlox.pro · read 5 Oct 2026
- Data hosting
- The privacy policy says the primary Phlox server is hosted in Germany and identifies Cloudflare as providing edge delivery, availability, and security services.phlox.pro · read 5 Oct 2026
- Intended users
- The maker presents Phlox as a multipurpose theme for business, shop, agency, portfolio, news and magazine, food and restaurant, travel, and photography websites.docs.phlox.pro · read 5 Oct 2026
- Multilingual
- Phlox is compatible with WPML and supports right-to-left languages including Arabic and Hebrew.docs.phlox.pro · read 5 Oct 2026
- Page building
- The theme supports Elementor, WPBakery, and SiteOrigin page builders.phlox.pro · read 5 Oct 2026
- Performance features
- Phlox describes adaptive images and on-demand image loading as features intended to reduce page download time and improve loading.phlox.pro · read 5 Oct 2026
- Privacy and security
- The privacy policy says Phlox uses access controls, transport encryption, service monitoring, and role-limited staff access to protect personal data.phlox.pro · read 5 Oct 2026
- Responsive design
- The theme describes itself as responsive and mobile-first, with layouts designed for different screen sizes.phlox.pro · read 5 Oct 2026
- Store features
- The Pro feature page lists product quick look, Easy Digital Downloads support, multi-vendor support, and Amazon Affiliate support.phlox.pro · read 5 Oct 2026
- Support
- The direct plans include six months of product support, and support can be renewed for six months for USD 19.phlox.pro · read 5 Oct 2026
- Technical requirements
- Phlox documentation lists WordPress 4.6, PHP 5.6, and MySQL 5.6 or higher as minimum requirements.docs.phlox.pro · read 5 Oct 2026
- Templates
- Phlox Pro includes one-click template installation and more than 80 ready-to-use page templates.phlox.pro · read 5 Oct 2026
- What it is
- Phlox is downloadable WordPress theme software, with a free theme and a paid Pro version.phlox.pro · read 5 Oct 2026
