Optux AI

Optux AI is web software for running A/B tests, SEO experiments, and website personalization. It compares page versions, and its SEO Patching feature lets teams try changes such as H1s or meta descriptions without a full release. Personalization can display different content to different audiences in real time. Experiments run on Cloudflare Workers, so the documented setup requires the site to be proxied through Cloudflare. Automatic installation needs API access to the customer’s Cloudflare account; a manual worker installation is also documented. The product supports single-page applications and lists integrations for Google Analytics 4, Segment, Mixpanel, Matomo, Heap, Hotjar, and custom setups. When enabled, experiment data can also flow to Google Analytics 4, with an option to create audiences for new experiments. A free plan is available; Pro is $39 a month and Business is $239 a month. Several targeting types are marked as coming soon.

Optux AI combines page experiments, temporary SEO changes, and audience personalization in a web product. Setup involves Cloudflare, and some targeting options are still listed as coming soon.

The Free plan is described for explorers, while Pro is aimed at solo professionals and small agencies. Business is described for mid-size websites needing all features.

Optux AI is a web platform for comparing page versions, trying temporary SEO changes, and personalizing content. It is best suited to site owners and small agencies prepared to run their sites through Cloudflare. Its appeal is combining these experiments in one product; its infrastructure requirement and limited targeting make it a narrower choice.

Overview

A/B and split tests let teams compare web page versions, while SEO Patching lets them trial changes such as H1s and meta descriptions without a full release. Because experiments can affect organic traffic and rankings, this approach suits teams ready to monitor search-facing changes and decide whether to keep them.

Optux AI runs experiments on Cloudflare Workers, and the documented installation requires a site to be proxied through Cloudflare. Automatic installation needs API access to the customer's Cloudflare account; a manual worker installation is the alternative. That is a meaningful setup constraint for sites not already using Cloudflare. Single-page applications are supported.

Key features

Page tests and SEO patches

The combination of page comparisons and temporary SEO changes is Optux AI's clearest strength: teams can evaluate a page or search-facing change before committing it in a release. The free plan's single patch is enough to try the workflow, but ongoing patching requires a paid plan, both of which include unlimited patches.

Personalization and analytics

Optux AI can show different content to audiences in real time. Its pricing comparison marks user-type, IP-based, cookie-based, time-based, and behavioral targeting as coming soon, however, so teams needing those targeting methods should not assume they are ready. Analytics integrations include Google Analytics 4, Segment, Mixpanel, Matomo, Heap, Hotjar, and custom integration. When enabled, experiment data can also go to GA4, with an option to create audiences for new experiments.

Security and support

The pricing comparison includes IP address filtering, change logs, single sign-on, role-based permissions, and EU-based servers under Security & Compliance. It also lists guided onboarding, email support, and audit. The privacy policy says the company does not gather sensitive personal information such as health metrics, political associations, or government identification numbers.

Pricing

Optux AI has a free plan and paid plans from $39/mo. The free plan has one seat, 5K MTU for A/B and split testing, 500 MTU for AI text personalization, and one patch. It suits explorers trying the product, but the tight personalization quota and single patch limit how far a team can take ongoing experiments.

Pro costs $39 a month (billed annually: $588; $468). It includes three seats, 25K MTU for A/B and split testing, 5K MTU for AI text personalization, and unlimited patches. The pricing page describes it for solo professionals and small agencies; it offers room for regular testing, though the three-seat cap and smaller quotas make it less suitable for larger teams.

Business costs $239 a month (billed annually: $4,788; $3,828). It includes unlimited seats, 200K MTU for A/B and split testing, 40K MTU for AI text personalization, and unlimited patches. That makes it the better fit for mid-size websites needing all features and more experiment capacity. Enterprise has custom pricing, unlimited seats, custom limits and features, custom A/B and split testing MTU, and unlimited AI text personalization MTU.

Platforms

Optux AI is a web product. Its reliance on Cloudflare Workers and the requirement to proxy the site through Cloudflare shape the practical platform fit; it is not a choice for teams unable to adopt that setup.

Who it's for

Optux AI makes the most sense for site owners and agencies that want to test page and SEO changes, already use Cloudflare or can accommodate it, and can work within the targeting options currently offered. It is less compelling for teams that need advanced audience targeting now or want to avoid giving an installation access to their Cloudflare account.

Pros and cons

• Pro: Combines A/B and split testing with temporary SEO changes, so teams can evaluate both page versions and search-facing edits without a full release.
• Pro: Supports single-page applications and integrates with several analytics platforms, including GA4.
• Pro: Pro and Business include unlimited patches, removing the free plan's one-patch constraint.
• Con: Sites must be proxied through Cloudflare, and automatic installation requires Cloudflare account API access; the manual worker option still requires the same infrastructure.
• Con: Several targeting methods, including behavioral and cookie-based targeting, are marked as coming soon, limiting current personalization choices.
• Con: The free plan's one seat, one patch, and 500 MTU for AI text personalization restrict sustained or collaborative use.

Alternatives

For broader experimentation beyond web-only use, Statsig offers web, mobile, and API platforms, a free Developer plan with 2M events per month and unlimited seats, and a listed Pro plan at 150. For general SEO reporting, Semrush has a free plan with one demo project and 10 reports per day, plus an SEO plan listed at $117.33 a month. If a free SEO checklist and basic site audit are the priority, ovoSEO offers those for one website and a Pro Plan at €9.99 a month.

Rankerli is another free-plan option. Semust API offers a free plan and trial. For a web-only option capped at one free experiment, consider SEO A/B Tester. SERPclimber has a free plan and a Pro plan listed at $99 a month. SERP Split is a free SEO testing tool.

Browse SEO Testing Software for more options.

Verdict

Choose Optux AI if you want page testing, temporary SEO changes, and personalization together, and Cloudflare fits your site's infrastructure. Its strongest reason to choose it is the ability to try search-facing edits without a full release; look elsewhere if Cloudflare setup is a blocker or you need the targeting methods still marked as coming soon.