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Optiply
Eindhoven, Netherlands
What it is
Optiply automates inventory management and replenishment by recommending what to order, when to order it, and how much. Its supply chain agent monitors demand, supplier performance, and stock levels, then places or adjusts orders and explains changes. The purchasing algorithm uses more than 40 forecasting calculations covering sales, ABC categorization, seasonality, trends, peaks, and delivery times. Optiply advertises more than 50 integrations across ERP, WMS, fulfillment, retail POS, databases, data providers, e-commerce, and marketplaces. Examples include Exact Online, Shopify, Picqer, WooCommerce, BigCommerce, and Bol.com. Customers can connect their own systems through the API; custom integrations may incur a one-time connection fee. Optiply Lite starts at €79 a month and covers up to 1,000 sales orders monthly and 1,000 SKUs. A 14-day trial without a credit card is available to online stores using a standard integration. The service is offered through web and API access.
For and against
For
- Automated replenishment recommendations
- More than 40 forecasting calculations
- More than 50 listed integrations
- API connections for customer systems
- 14-day trial without a credit card
Against
- Lite covers up to 1,000 SKUs
- Lite starts at €79 a month
- Custom integrations may incur a one-time fee
- No free plan
The verdict
Optiply combines forecasting, supplier and stock monitoring, order automation, and integrations for commerce-focused inventory workflows. The Lite plan has stated order and SKU limits, while larger packages and custom connections require additional pricing details.
Who it suits
Optiply suits e-commerce, wholesale, and retail businesses managing purchasing and stock. It is useful for teams wanting forecast-based replenishment and integrations with commerce or operations systems.
Plans and prices
Optiply Lite
Up to 1,000 sales orders per month · Up to 1,000 SKUs
Read 4 Oct 2026 · optiply.com
Starter
From 1,000 orders · Purchase Planner · ABC Categorization · Supplier Performance
Read 4 Oct 2026 · optiply.com
Enterprise
End-to-end automation · Designed for large-scale operations · 3 standard workflows and 1 custom workflow
Read 4 Oct 2026 · optiply.com
Professional
Purchase Planner · ABC Categorization · Supplier Performance · Multi-Supplier
Read 4 Oct 2026 · optiply.com
On the record
- Automation
- Its supply chain agent monitors demand, supplier performance and stock levels, places and adjusts orders, and explains changes.optiply.com · read 4 Oct 2026
- Company history
- Optiply says its origins date to 2015, when two founders set out to solve their own e-commerce purchasing challenges.optiply.com · read 4 Oct 2026
- Custom connections
- The product can connect a customer’s own system through its API, and the site says custom integrations may incur a one-time connection fee.optiply.com · read 4 Oct 2026
- Forecasting
- The purchasing algorithm uses more than 40 forecasting calculations and considers sales, ABC categorization, seasonality, trends, peaks and delivery times.optiply.com · read 4 Oct 2026
- Integrations
- Optiply advertises more than 50 integrations across ERP, WMS, fulfillment, retail POS, database, data provider, e-commerce and marketplace categories.optiply.com · read 4 Oct 2026
- Intended customers
- The company describes serving e-commerce, wholesale and retail businesses, and says the best pricing package is calculated from purchasing rules and SKU counts.optiply.com · read 4 Oct 2026
- Named integrations
- Examples listed include Exact Online, Shopify, Picqer, WooCommerce, BigCommerce and Bol.com.optiply.com · read 4 Oct 2026
- Privacy
- Optiply’s privacy policy identifies Optiply BV as the data controller and says people can request access, correction, erasure or restriction of their personal data.optiply.com · read 4 Oct 2026
- Purpose
- Optiply automates inventory management and replenishment by recommending what, when and how much to order.optiply.com · read 4 Oct 2026
- Security and data use
- The terms say information stored or exchanged through the service may be used anonymously to improve the Optiply algorithm and that Optiply will not process GDPR-scope data traceable to persons.optiply.com · read 4 Oct 2026
- Standard integration fees
- The pricing page says several standard integrations, including Picqer, Lightspeed, Exact Online for ecommerce, Magento 2, WooCommerce, Logic4, Shopify and Shopware, do not require additional fees.optiply.com · read 4 Oct 2026
- Support
- The pricing page lists chat and email support for Starter, with higher tiers listing a call or priority call.optiply.com · read 4 Oct 2026
- Trial
- Optiply Lite offers a free 14-day trial without requiring a credit card.optiply.com · read 4 Oct 2026
- Trial eligibility
- The site says online stores using a standard integration can sign up for the trial; custom integrations may incur a one-time connection fee.optiply.com · read 4 Oct 2026
