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OpenFunnels
What it is
OpenFunnels is a free, self-hosted, open-source builder for creating and publishing conversion journeys while keeping customer data under the operator's control. Its visual editor provides drag-and-drop sections, columns, and blocks, with undo, redo, autosave, and responsive previews. It includes 15 categorized starter layouts and supports versioned template pack imports and exports. Forms can capture configurable or conditional fields, preserve submissions, collect UTM and referrer attribution, and feed contact records with statuses and notes. An opportunities CRM supports sales pipelines, deal forecasts, outcomes, and optional opportunity creation from funnels. Automation Studio handles trigger-and-action workflows with waits, branches, CRM updates, email, signed webhooks, retries, and run timelines. Funnels can be published at slug-based URLs or verified custom domains. Analytics track events, conversion trends, traffic sources, and drop-off; experiments support stable A/B variant assignments. OpenFunnels can export to HTML, Laravel, React, Vue, WordPress, Shopify, and WooCommerce. Production hosting requires PHP 8.3 or newer, a web server, a queue worker, a scheduler, and a mail transport; PostgreSQL or MySQL is recommended.
For and against
For
- Free, MIT-licensed, and self-hosted
- Includes 15 categorized starter layouts
- Supports email automation and A/B experiments
- Publishes to verified custom domains
- Exports to listed web and commerce targets
Against
- Production hosting requires PHP 8.3 or newer
- Production setup requires a queue worker and scheduler
- Docker evaluation stack lacks TLS and custom-domain setup
- Built-in checkout is not included
The verdict
OpenFunnels covers funnel editing, lead capture, CRM, automation, analytics, and publishing in a self-hosted package. Operators need to provide the production services and configure HTTPS, backups, and hosting infrastructure.
Who it suits
OpenFunnels suits operators who want to host and customize a funnel builder themselves, with tools for forms, contact records, CRM workflows, and conversion analysis.
Plans and prices
OpenFunnels
Open-source · self-hosted
Read 8 Oct 2026 · github.com
On the record
- Analytics
- Analytics track privacy-conscious events, conversion trends, traffic sources, and drop-off, while experiments support stable A/B variant assignments.github.com · read 8 Oct 2026
- Analytics and experiments
- Analytics track privacy-conscious events, conversion trends, traffic sources and drop-off, while experiments use stable A/B variant assignments.github.com · read 8 Oct 2026
- Automation
- Automation Studio supports trigger-and-action workflows with waits, branches, CRM updates, email, secure webhooks, run timelines, retries, and starter recipes.github.com · read 8 Oct 2026
- CRM
- The opportunities CRM supports configurable sales pipelines, deal-value forecasting, and won/lost outcomes.github.com · read 8 Oct 2026
- Evaluation limit
- The Docker Compose evaluation stack is intended for local evaluation and does not configure TLS, a reverse proxy, or custom-domain infrastructure.github.com · read 8 Oct 2026
- Evaluation limits
- The Docker Compose evaluation stack is intended for local evaluation and does not configure TLS, a reverse proxy, or custom-domain infrastructure.github.com · read 8 Oct 2026
- Exports
- The README says funnels can be exported to several web and commerce targets, including HTML, Laravel, React, Vue, WordPress, Shopify, and WooCommerce.github.com · read 8 Oct 2026
- Forms and contacts
- Forms can capture configurable and conditional fields, preserve submissions, collect UTM and referrer attribution, and feed contact records with statuses and notes.github.com · read 8 Oct 2026
- Funnel editor
- The editor supports drag-and-drop sections, columns and blocks, undo and redo, autosave, and responsive previews.github.com · read 8 Oct 2026
- Hosting requirements
- Production deployments require PHP 8.3 or newer, a web server, a queue worker, a minute-level scheduler, and SMTP or another Laravel mail transport; PostgreSQL or MySQL is recommended for normal production installations.github.com · read 8 Oct 2026
- Integrations
- The README describes email notifications and webhooks, workflow webhook actions, and a provider-neutral, Responses-compatible backend driver for optional AI funnel drafts.github.com · read 8 Oct 2026
- Lead capture
- Forms support configurable and conditional fields, preserve submissions, collect UTM and referrer attribution, and allow filtered contact segments to be exported to CSV.github.com · read 8 Oct 2026
- License
- OpenFunnels is released under the MIT License.github.com · read 8 Oct 2026
- Page editor
- The visual editor supports drag-and-drop sections, columns, and blocks, with undo, redo, autosave, and responsive previews.github.com · read 8 Oct 2026
- Product
- OpenFunnels is a self-hosted, open-source funnel builder for creating, publishing, and improving conversion journeys.github.com · read 8 Oct 2026
- Publishing
- Funnels can be published to slug-based URLs or verified custom domains, and drafts can be previewed before publishing.github.com · read 8 Oct 2026
- Security
- Automation Studio blocks private-network webhook targets by default, and webhook actions post signed JSON events to allowed external URLs.github.com · read 8 Oct 2026
- Security and deployment
- The self-hosting guide says private-network webhook targets are blocked by default and requires operators to configure HTTPS, backups, and production services.github.com · read 8 Oct 2026
