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- Okta Customer Identity Cloud
Okta Customer Identity Cloud
San Francisco, California, USA
What it is
Okta Customer Identity Cloud, also known as Auth0, helps organizations provide secure access to applications for their users. Universal Login brings authentication flows, branding, and multiple sign-in methods into one experience. The platform supports single sign-on through enterprise federation, social logins, or username-and-password setups, along with adaptable multi-factor authentication and contextual step-up policies based on risk signals. Passwordless options include passkeys, biometrics, magic links, email and SMS one-time codes, and push notifications. Developers can extend identity workflows with serverless Actions or use Forms, a no-code visual editor for signup and login flows. Machine-to-machine authentication supports automated exchanges among devices, services, APIs, and non-interactive clients. Pre-built integrations include Salesforce, Zendesk, Slack, and New Relic; the Auth0 Marketplace offers further partner integrations. Deployment options include the Auth0 public cloud and isolated private deployment. It supports Android, iOS, macOS, Windows, web, API, and self-hosted environments. A free plan is available, and paid pricing is listed from $3,000/mo (annual). The product note also lists a 30-day trial. Auth0 announced ISO 27001:2013 and ISO 27018:2014 certifications performed by an independent accredited certification body.
For and against
For
- Supports enterprise and social federation for single sign-on.
- Offers passwordless methods including passkeys and magic links.
- Actions and Forms support identity workflow customization.
- Provides public-cloud and isolated private deployment options.
Against
- Paid pricing is listed from $3,000/mo (annual).
- The free plan lists up to 25,000 monthly active users.
- Enterprise plan pricing is listed as contact us.
The verdict
Auth0 brings sign-in, federation, passwordless options, and developer tools into one customer identity platform. A free plan and 30-day trial are listed, while paid pricing starts at $3,000/mo (annual).
Who it suits
Auth0 may suit organizations building customer sign-in and access workflows across applications, including teams that need single sign-on, passwordless methods, or machine-to-machine authentication. Developers can use its Actions and Forms tools to extend or shape identity flows.
Plans and prices
Essentials
Up to 500 monthly active users · 10 Organizations · Standard Support
Read 30 Sep 2026 · auth0.com
Professional
Up to 500 monthly active users · M2M Tokens add-on · Enhanced Attack Protection
Read 30 Sep 2026 · auth0.com
Enterprise
Custom User & SSO Tiers · 99.99% SLA · Enterprise Rate Limits · Private Deployment add-on
Read 30 Sep 2026 · auth0.com
Free
Up to 25,000 monthly active users · 5 Organizations · 1 Enterprise Connection · Community Support
Read 30 Sep 2026 · auth0.com
On the record
- Company origin
- Auth0 was started in 2013 by developers building a developer-first identity platform.auth0.com · read 30 Sep 2026
- Compliance
- Auth0 announced ISO 27001:2013 and ISO 27018:2014 certifications performed by an independent accredited certification body.auth0.com · read 30 Sep 2026
- Deployment
- Auth0 can run as a third-party service on the Auth0 public cloud or in an isolated private deployment.auth0.com · read 30 Sep 2026
- Extensibility
- Auth0 Actions are serverless developer tools for extending identity ecosystems, and Forms provides a no-code visual editor for signup and login flows.auth0.com · read 30 Sep 2026
- Integrations
- Auth0 provides pre-built single sign-on integrations for Salesforce, Zendesk, Slack, and New Relic.auth0.com · read 30 Sep 2026
- Machine-to-machine
- Auth0 supports secure automated exchanges between devices, services, APIs, and non-interactive clients through machine-to-machine authentication.auth0.com · read 30 Sep 2026
- Marketplace
- The Auth0 Marketplace provides partner integrations and lets customers extend login experiences with third-party solutions.auth0.com · read 30 Sep 2026
- Multi-factor authentication
- Auth0 provides adaptable multi-factor authentication experiences and contextual step-up policies based on risk signals.auth0.com · read 30 Sep 2026
- Passwordless
- Auth0 includes passwordless authentication as a product capability and in the Free plan.auth0.com · read 30 Sep 2026
- Product purpose
- Auth0 by Okta enables organizations to provide secure access to any application for any user through a highly customizable customer identity platform.auth0.com · read 30 Sep 2026
- Security controls
- Auth0 offers adaptive MFA, continuous session protection, Financial Grade APIs, Strong Customer Authentication, Customer Managed Keys, log streams, and a Security Center.auth0.com · read 30 Sep 2026
- Single sign-on
- Auth0 supports single sign-on across applications using enterprise federation, social logins, or username and password setups.auth0.com · read 30 Sep 2026
- Support
- Standard support is provided through the Auth0 Support Center, with documentation, release notes, webinars, knowledgebase access, and community forums.auth0.com · read 30 Sep 2026
- Universal Login
- Universal Login provides authentication flows, branding, and multiple login methods in one experience.auth0.com · read 30 Sep 2026
