NuORDER
What it is
NuORDER by Lightspeed is a hosted B2B commerce platform for wholesale buying and selling between brands and retailers. Brands can use password-protected, branded wholesale websites to accept orders around the clock, with account-specific pricing, discounts, and product visibility. The platform supports order processing, invoice and payment requests, custom order views, and buyer order tracking. API and FTP integrations can sync inventory data and provide visibility into pre-book and available-to-sell stock. NuORDER says it connects with more than 120 ERP, PLM, and POS systems. Retailers can apply for free Marketplace access to discover brands, place orders, and manage fulfillment tracking centrally. A separate Assortments platform helps retailers plan buys with visual roll-ups, localized size curves, and real-time collaboration. NuORDER presents its wholesale platform to brands selling to department stores, specialty retailers, and off-price retailers. It describes 24/7 technical support and professional services for onboarding, integration, adoption, and training. Retailer Marketplace access is listed as free, but an application is required. Seller pricing requires a demo, and plans vary by wholesale business size and scale.
For and against
For
- Branded wholesale portals accept orders around the clock.
- Supports account-specific pricing and product visibility.
- Inventory can sync through API and FTP.
- Retailers can apply for free Marketplace access.
Against
- Retailer Marketplace access requires an application.
- Seller pricing requires a demo.
- Assortments is offered as a separate paid solution.
The verdict
NuORDER connects wholesale storefronts, order workflows, inventory visibility, and retailer Marketplace access. Retailers must apply for Marketplace access, while sellers need to request a demo for pricing and packages.
Who it suits
NuORDER suits brands selling wholesale to department stores, specialty retailers, and off-price retailers. Retailers can apply for Marketplace access to discover and order from brands.
Plans and prices
Wholesale Commerce
Branded wholesale portal · Online ordering · Live inventory and order data · Payment processing
Read 20 Sep 2026 · nuorder.com
Marketplace Buy
connect and order from Marketplace brands
Read 15 Oct 2026 · nuorder.com
Wholesale platform
plans vary by wholesale business size and scale
Read 15 Oct 2026 · nuorder.com
Listed subscription price
subscription listing; free trial and free version indicated
Read 15 Oct 2026 · getapp.com
Marketplace access for retailers
retailer access requires an application; paid Assortments solution is offered separately
Read 7 Oct 2026 · nuorder.com
Assortments Plan
build retail assortments across multiple store locations
Read 15 Oct 2026 · nuorder.com
Wholesale Sell
run entire wholesale business on one platform
Read 15 Oct 2026 · nuorder.com
Sell
plans vary based on the size and scale of the wholesale business
Read 7 Oct 2026 · nuorder.com
On the record
- Account pricing
- The wholesale product supports customer-specific pricing, discounts and product selections.nuorder.com · read 15 Oct 2026
- API authentication
- The API integration guide specifies OAuth 1.0 authentication and a limit of five concurrent calls.helpdesk.nuorder.com · read 15 Oct 2026
- API extensibility
- Documented API endpoints cover companies, products, customers, buyers, inventory, replenishment, price sheets, orders and shipments, with custom fields in fluent schemas.helpdesk.nuorder.com · read 15 Oct 2026
- API tooling
- NuORDER supplies a Postman collection, sandbox environments and documented rollout stages for integration testing.helpdesk.nuorder.com · read 15 Oct 2026
- Assortment rollups
- The Assortments product uses visual rollups to help catch duplicate buys.nuorder.com · read 15 Oct 2026
- Assortments
- The Assortments platform helps retailers plan buys with visual roll-ups, localized size curves, and real-time collaboration.nuorder.com · read 7 Oct 2026
- Branded wholesale site
- Brands can accept orders continuously through a fully branded wholesale website.nuorder.com · read 15 Oct 2026
- Buyer audience
- The wholesale platform is presented for brands selling to department stores, specialty retailers, and off-price retailers.nuorder.com · read 7 Oct 2026
- Company facts
- LinkedIn lists NuORDER by Lightspeed as a privately held wholesale company founded in 2011, headquartered in Los Angeles, with 51–200 employees.linkedin.com · read 15 Oct 2026
- Data-feed methods
- ERP data feeds can use flat files through FTP/SFTP or a REST API.helpdesk.nuorder.com · read 15 Oct 2026
- Data mapping
- Flexible data models support standard and custom fields for synchronizing NuORDER with an existing technology stack.nuorder.com · read 15 Oct 2026
- Hosting model
- hostednuorder.com · read 20 Sep 2026
- Integrations
- The platform advertises integrations with more than 120 ERP, PLM and POS systems that exchange product, inventory and order data.nuorder.com · read 15 Oct 2026
- Inventory
- API and FTP integrations can sync inventory data and provide real-time visibility into pre-book and available-to-sell stock.nuorder.com · read 7 Oct 2026
- Legal entity
- The current terms identify the contracting company as Lightspeed NuORDER Inc., formerly NuORDER, Inc.nuorder.com · read 15 Oct 2026
- Licence
- NuORDER terms grant a limited, revocable, non-transferable internal-use license and reserve ownership of the service technology to NuORDER, indicating proprietary SaaS rather than open-source licensing.nuorder.com · read 15 Oct 2026
- Limit: adoption and reporting
- GetApp reviewers reported that some users refuse to use the system and that reporting is limited and not very useful.getapp.com · read 15 Oct 2026
- Limit: backend data model
- A G2 reviewer said flat-file integration and company-table design can create orphaned orders and duplicate companies.g2.com · read 15 Oct 2026
The review
NuORDER is wholesale commerce software for brands and retail buyers working across business accounts. It is best suited to brands that need a dedicated ordering channel with account-level rules, and to retailers seeking a single place to discover suppliers and manage orders.
Overview
NuORDER combines a branded wholesale storefront with order workflows and stock visibility, while its Marketplace gives retailers a route to find and order from brands. That breadth is useful when wholesale selling depends on more than a catalog: buyers also need current inventory and order status, and sellers need to manage account-specific terms. It is a specialized B2B platform, not a general-purpose consumer storefront.
Retailers can apply for free Marketplace access. Sellers, by contrast, must request a demo to learn about pricing and product packages, which makes it harder to assess fit against budget before engaging with the sales process.
Key features
Wholesale storefronts and order workflows
Brands can run a password-protected site with their branding and accept orders around the clock. Account-specific pricing, discounts and product visibility let sellers tailor what each buyer sees and pays. That is valuable for brands serving department stores, specialty retailers and off-price retailers, where a uniform public catalog may not suit every account. The platform also covers order processing, invoice and payment requests, custom order views and buyer order tracking, giving teams tools for the transaction after the buyer places an order.
Inventory and integrations
API and FTP integrations can synchronize inventory and provide real-time visibility into pre-book and available-to-sell stock. NuORDER says it integrates with more than 120 ERP, PLM and POS systems, a potentially useful range for brands that need wholesale activity connected to existing operations. The practical fit depends on whether a seller's systems and workflows align with those integrations.
Retailer Marketplace and assortments
Retailers can apply for free Marketplace access to discover and order from brands, with centralized order management and fulfillment tracking. That makes the buyer side a lower-cost way to coordinate supplier orders, though access is not automatic because retailers must apply. Assortments adds visual roll-ups, localized size curves and real-time collaboration for planning buys; it is a separate paid solution, so free Marketplace access alone does not include those planning tools.
Support and deployment
NuORDER is hosted and describes 24/7 technical support, alongside professional services for onboarding, integration, adoption and training. Those services may help teams implementing a wholesale workflow, but they do not remove the need for sellers to establish pricing and package scope through a demo. Wholesale ecommerce sites are password-protected.
Pricing
NuORDER uses a freemium model, but the free access is for retailers rather than a free seller package. Retailer access to Marketplace is free, with an application required; Assortments is paid separately.
| Plan | Price | What it includes | Best fit |
|---|---|---|---|
| Marketplace Buy | Custom pricing | Connect with brands and place wholesale orders through the marketplace. | Retailers who want to discover brands and order through Marketplace. |
| Marketplace access for retailers | free | Free Marketplace access, subject to application. | Retailers who want supplier discovery and ordering without the separate Assortments solution. |
| Wholesale Commerce | Custom pricing | Branded wholesale portal, online ordering, live inventory and order data, payment processing, virtual showrooms and linesheets. | Brands that need a branded ordering destination and connected wholesale data. |
| Sell | Custom pricing | Plans vary with the size and scale of the wholesale business. | Brands seeking a selling package sized to their operation. |
For sellers, the main trade-off is that there is no public price to compare across packages: prospective customers need to request a demo. That leaves cost and package fit to be resolved directly with NuORDER rather than through a published tier comparison.
Platforms
NuORDER is hosted and supports web, iOS and API access. The combination suits teams that need browser-based workflows alongside mobile access or system connections.
Who it's for
NuORDER is a strong fit for wholesale brands selling to department stores, specialty retailers and off-price retailers, particularly when buyer-specific pricing, product visibility and inventory information are central to the sales process. Retailers may find Marketplace useful for supplier discovery and order coordination, while buyers who need assortment planning should account for the separate paid Assortments solution.
It is less compelling for businesses seeking an off-the-shelf, publicly priced seller plan or a general consumer ecommerce platform. The tailored wholesale controls are its point; custom seller pricing and the application step for retailer access are the corresponding hurdles.
Pros and cons
Pros
- Account-level selling rules: Brands can tailor pricing, discounts and product visibility instead of presenting every buyer with identical terms.
- Connected wholesale workflow: Ordering, invoice and payment requests, order tracking, and inventory visibility are covered in one B2B platform.
- Broad system connections: More than 120 ERP, PLM and POS integrations are claimed, with API and FTP inventory syncing.
- Free retailer entry point: Marketplace access costs nothing, subject to an application.
Cons
- Seller pricing requires a sales step: Brands must request a demo to learn package pricing, limiting upfront cost comparisons.
- Retailer access is gated: Marketplace is not simply open signup; retailers must apply.
- Assortment planning is separate: Retailers need the paid Assortments solution for visual roll-ups, localized size curves and collaboration.
- Narrowly focused: Its strengths are wholesale brand-retailer commerce, not consumer-facing ecommerce.
Alternatives
Readers comparing retail operations and commerce tools can also browse Retail Merchandise Management Software and Ecommerce platforms.
- ZebraDesigner is worth considering when barcode label and tag design and printing are the priority; its free Essentials 3 plan supports Zebra Link-OS and Link-OS Basic printers.
- daVinci Retail is another paid retail software option.
- RELEX Solutions is another paid option for readers comparing retail software.
- Aptean Industrial Manufacturing ERP Traverse Edition offers a paid product with pricing provided on request and a free trial.
- LEAFIO AI Retail Platform uses custom quotes, with a one-time implementation fee plus an ongoing subscription that scales with store count and SKU volume.
- Nextail is a paid alternative with a Growth plan for 100–500 stores and €100M–€1B revenue, including three modules, a store companion mobile app and priority business-hours support.
- Mi9 Merchandise Management is another paid merchandise management option.
- Aptos Merchandising is a paid option with demo-based pricing.
Verdict
Choose NuORDER if your business runs wholesale relationships where account-specific storefronts, order workflows and inventory visibility need to work together. Retailers also have a free, application-based Marketplace route for supplier discovery and orders. Look elsewhere if you need transparent seller pricing before a sales conversation, or a consumer-first ecommerce platform; the product's value is concentrated in wholesale commerce, and sellers must establish package cost through a demo.
