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Net Affinity
Dublin, Ireland
What it is
Net Affinity provides hotel booking technology and related services for independent, resort, and group hotels seeking direct bookings. Its booking engine guides guests through choosing a room and then confirming details and payment. Guests can modify dates, guest information, and add-ons, while hotels can offer member-only packages and track sign-ups and booking performance in reports. The engine supports multiple languages and currencies, branded booking experiences, property cross-selling, urgency messages, and customized search results. Direct metasearch connections include Google Hotel Ads, Trivago, and TripAdvisor. Listed OTA and PMS/RMS connections include Expedia, Booking.com, Oracle Opera, and Mews. Smart Payments handles OTA virtual cards and supports payment pages, payment links, and PIN terminals; Net Affinity describes it as PCI compliant with PSD2-ready solutions. The engine is cloud hosted and API based. Pricing is on request, with sales contacts and demos available. Net Affinity says its story began in 2000 and places headquarters in Dublin, Ireland.
For and against
For
- Two-step room booking flow
- Multiple language and currency support
- Direct metasearch integrations
- OTA and PMS/RMS connections
- PCI-compliant Smart Payments
Against
- Pricing available only on request
- Focused on hotel businesses
- Guest booking changes stay within engine
The verdict
Net Affinity combines booking, distribution connections, member rates, and payment processing for hotel operators. Buyers must contact sales for pricing and assess fit with their systems.
Who it suits
It is intended for independent, resort, and group hotels building direct-booking operations. Hotels needing metasearch, property-system connections, and payment tools may find its scope relevant.
On the record
- Audience
- Net Affinity describes its booking engine as serving independent, resort, and group hotels.netaffinity.com · read 4 Oct 2026
- Booking changes
- Guests can edit bookings in the engine, including dates, guest details and add-ons.netaffinity.com · read 3 Oct 2026
- Booking flow
- The booking engine offers a two-step flow in which guests select a room, then confirm their details and payment.netaffinity.com · read 4 Oct 2026
- Booking management
- Guests can edit or modify bookings, including dates, guest details, and add-ons, through the engine.netaffinity.com · read 4 Oct 2026
- Business intelligence
- The booking engine page describes a business intelligence dashboard that gives hotels access to their data and insights.netaffinity.com · read 4 Oct 2026
- Cloud and APIs
- Net Affinity says its booking engine is hosted on cloud infrastructure and built around APIs to connect hotel technology systems.netaffinity.com · read 4 Oct 2026
- Company history
- Net Affinity says its story began in 2000.netaffinity.com · read 4 Oct 2026
- Connectivity
- Net Affinity lists connections to OTAs and PMS/RMS systems, including Expedia, Booking.com, Oracle Opera and Mews.netaffinity.com · read 3 Oct 2026
- Guest conversion features
- Features include branded booking experiences, property cross-selling, urgency messages, customised search results, and member rates.netaffinity.com · read 4 Oct 2026
- Integrations
- The Connections page lists OTA connections including Expedia, Booking.com, Airbnb, and Agoda, and PMS/RMS connections including Oracle Opera, Mews, and protel.netaffinity.com · read 4 Oct 2026
- Languages and currencies
- The engine supports multiple languages and currencies and includes a content translation feature.netaffinity.com · read 4 Oct 2026
- Member rates
- Hotels can offer member-only packages and track member sign-ups and booking performance in reports.netaffinity.com · read 3 Oct 2026
- Metasearch
- Net Affinity states it has direct integrations with Google Hotel Ads, Trivago, and TripAdvisor for metasearch.netaffinity.com · read 4 Oct 2026
- Payment compliance
- Net Affinity says Smart Payments is PCI compliant and offers PSD2-ready solutions.netaffinity.com · read 3 Oct 2026
- Payments
- Smart Payments automates OTA virtual card processing and supports payment pages, payment links and PIN terminals.netaffinity.com · read 3 Oct 2026
- Pricing availability
- The site invites prospective customers to book a demo or contact sales and does not state a software price on the pages reviewed.netaffinity.com · read 3 Oct 2026
- Privacy and data
- The privacy policy says personal data is stored in the EEA or countries deemed adequate by the European Commission, and describes GDPR-aligned security measures.netaffinity.com · read 3 Oct 2026
- Purpose
- Net Affinity provides hotel booking technology and related services to help independent, resort, and group hotels generate direct bookings.netaffinity.com · read 4 Oct 2026
