Miappi
London, United Kingdom
What it is
Miappi is an enterprise user-generated content platform for finding, licensing, and publishing material across marketing and social channels. It discovers brand-related images, videos, and comments through hashtags, @mentions, and image tags, and can accept direct consumer uploads. Teams can moderate content manually or use AI Rules to filter it before sorting items into dynamic folders. Brands can request explicit creator consent and usage permissions for marketing. Galleries can be embedded on web pages using responsive templates or the API. Advanced Analytics reports gallery dwell time, identifies brand advocates, and shows where visitors engage. Miappi Commerce supports shoppable social content on ecommerce product pages and can match content to products in inventory. The maker lists integrations including Adobe, Adobe Commerce, Hootsuite, Shopify, Trustpilot, and WooCommerce. Miappi describes its intended customers as enterprise brands and medium sized businesses. It is a paid service with pricing on request; API access is listed for the Custom plan. It supports PC and laptop browsers and several digital-signage platforms, including Broadsign, Ubuntu, Onelan, SignageLive, Chromebox, Raspberry Pi, and Samsung Smart Signage.
For and against
For
- Finds content through hashtags, mentions, and image tags
- Offers manual moderation and AI Rules
- Supports creator permission requests
- Analytics reports dwell time and engagement
- Commerce can match social content to products
Against
- Pricing is available on request
- API access is listed for the Custom plan
The verdict
Miappi brings content discovery, moderation, permissions, galleries, and shoppable placements into one platform. Prospective customers should request pricing and confirm whether the listed plan features meet their needs.
Who it suits
Miappi is aimed at enterprise brands and medium sized businesses that want to incorporate consumer-created content into marketing. Its moderation, permissions, gallery, and commerce tools suit teams managing that content across channels.
Plans and prices
Business
Unlimited brand feeds · 30 minute updates · Unlimited visualizations
Read 7 Oct 2026 · miappi.com
Custom
Unlimited feeds and hashtags · Near real-time updates · Unlimited visualizations · Advanced e-commerce
Read 7 Oct 2026 · miappi.com
Enterprise
Unlimited feeds and hashtags · Near real-time updates · Unlimited visualizations · Advanced e-commerce
Read 7 Oct 2026 · miappi.com
On the record
- Analytics
- Advanced Analytics reports web gallery dwell time, identifies brand advocates and shows where users engage.miappi.com · read 7 Oct 2026
- Commerce
- Miappi Commerce supports shoppable social content on ecommerce product pages and can match content with products from inventory.miappi.com · read 7 Oct 2026
- Company history
- Miappi says it was founded in 2012 by Toby Britton, Andrew Foyle and Lee Buchanan.miappi.com · read 7 Oct 2026
- Content discovery
- It finds brand relevant images, videos and comments using hashtags, @mentions and image tags, and supports direct consumer uploads.miappi.com · read 7 Oct 2026
- Digital signage
- Miappi says it supports display through PC and laptop browsers and platforms including Broadsign, Ubuntu, Onelan, SignageLive, Chromebox, Raspberry Pi and Samsung Smart Signage.miappi.com · read 7 Oct 2026
- Galleries
- UGC galleries can be added to web pages with responsive templates or the API.miappi.com · read 7 Oct 2026
- Integrations
- The maker lists integrations including Adobe, Adobe Commerce, Hootsuite, Shopify, Trustpilot and WooCommerce.miappi.com · read 7 Oct 2026
- Intended customers
- The maker describes its audience as enterprise brands and medium sized businesses seeking to include earned and owned content in marketing campaigns.miappi.com · read 7 Oct 2026
- Moderation
- The dashboard supports manual moderation and AI Rules to filter content before it is organized into dynamic folders.miappi.com · read 7 Oct 2026
- Plan limitation
- API access is listed as a feature of the Custom plan.miappi.com · read 7 Oct 2026
- Product
- Miappi is an enterprise UGC platform for finding, licensing and publishing user-generated content across marketing and social channels.miappi.com · read 7 Oct 2026
- Rights management
- Miappi lets brands request explicit creator consent and permissions to use images, videos and comments in marketing.miappi.com · read 7 Oct 2026
- Security and privacy
- Miappi's privacy statement says data is stored within the EEA and describes safeguards including backups and encryption where necessary.miappi.com · read 7 Oct 2026
- Support
- The maker offers expert guidance and directs prospective customers to book a demo with its team.miappi.com · read 7 Oct 2026
The review
Overview
Miappi is a platform for brands bringing customer-created images, videos and comments into marketing and social channels. It suits medium-sized businesses and enterprise teams that need to manage permissions and publish user-generated content across campaigns.
Its strongest case is joining creator consent, moderation, galleries and commerce in one workflow; its custom pricing and plan-gated API access make it less suited to buyers seeking a low-cost, self-serve feed tool.
Key features
Miappi discovers brand-relevant content through hashtags, @mentions and image tags, and accepts direct consumer uploads. Teams can review submissions manually or apply AI Rules before sorting content into dynamic folders. This combination gives marketing teams ways to control what reaches a campaign, but it does not remove the need to manage the review and consent process.
Brands can request explicit creator permission to use images, videos and comments in marketing. That makes Miappi a stronger fit for campaigns where rights are as important as finding content: discovery alone does not establish permission to republish.
Responsive templates let teams add UGC galleries to web pages, with the API as another publishing route. Advanced Analytics reports gallery dwell time, identifies brand advocates and shows where users engage, giving teams measures of gallery use and audience response. Miappi Commerce places shoppable social content on ecommerce product pages and can match content with products in inventory. These tools make the platform relevant to commerce-focused campaigns, rather than just social walls.
Miappi lists integrations with Adobe, Adobe Commerce, Hootsuite, Shopify, Trustpilot and WooCommerce. It also supports digital signage through PC and laptop browsers and platforms including Broadsign, Ubuntu, Onelan, SignageLive, Chromebox, Raspberry Pi and Samsung Smart Signage. Its privacy statement says data is stored within the EEA and describes safeguards including backups and encryption where necessary. The company offers expert guidance and invites prospective customers to book a demo.
Pricing
Miappi is paid, with custom pricing. The Business, Custom and Enterprise plans have no published prices, so prospective customers should request a quote and weigh the included features against their needs.
| Plan | Includes | Best fit |
|---|---|---|
| Business | Unlimited brand feeds, 30-minute updates and unlimited visualizations. | Teams needing ongoing feeds and visualizations without the faster updates or commerce/API features listed for higher plans. |
| Custom | Unlimited feeds and hashtags, near-real-time updates, unlimited visualizations, advanced ecommerce and API access. | Organizations that need API access or the broader commerce and update capabilities. |
| Enterprise | Unlimited feeds and hashtags, near-real-time updates, unlimited visualizations and advanced ecommerce. | Organizations seeking those capabilities without a stated API requirement. |
Business updates every 30 minutes, while Custom and Enterprise offer near-real-time updates. API access is specifically a Custom-plan feature, so Enterprise should not be assumed to include it. All three plans include unlimited visualizations; feeds and hashtag allowances are explicitly unlimited on Custom and Enterprise, while Business specifies unlimited brand feeds.
Platforms
Miappi supports Android, iOS, web and API. It also supports signage on PC and laptop browsers and the named signage platforms, extending use beyond web galleries to display screens.
Who it's for
Miappi is aimed at enterprise brands and medium-sized businesses using earned and owned content in marketing campaigns. It is a sensible choice for teams that need content discovery, permission requests, moderation and gallery or commerce publishing together. Buyers who need API access should consider Custom specifically; teams looking for a plainly priced entry tier or a narrowly focused social wall should compare alternatives.
Pros and cons
- Pros: Discovery covers hashtags, @mentions, image tags and direct uploads, giving teams multiple ways to gather customer content.
- Pros: Explicit permission requests, manual review and AI Rules support a controlled path from discovery to marketing use.
- Pros: Galleries, analytics and shoppable placements connect UGC publishing with engagement and ecommerce use cases.
- Cons: Pricing is custom across the named plans, which makes budget comparison dependent on a quote.
- Cons: API access is reserved for Custom, limiting the stated plan choice for teams that need that publishing route.
- Cons: Business updates are on a 30-minute cadence, slower than the near-real-time updates on Custom and Enterprise.
Alternatives
Social Media Feed Software is a broader category to explore when comparing feed products. Consider Everwall instead for event social walls: its Event Social Wall Self-Service plan costs $49, paid once, billed per event day, includes unlimited attendees and screens and up to 10k X posts/day, with a 3-hour free trial. Choose Tagboard when an organization-specific annual plan tailored to the organization and priced during a demo is the model you prefer.
Social Wall is worth comparing for its Standard Social Wall plan at A$30 a month, cancel anytime, covering networks including Instagram, Facebook, YouTube, Pinterest and RSS. Curator.io is an alternative for buyers who want a free starting plan: it includes 3 sources, 2,000 views per month, 1,000 posts maximum and unlimited admin users; Pro is $23 a month.
FeedWind, Onstipe, Wallrus and Common Ninja Form Builder are also alternatives to compare.
Verdict
Miappi is a strong fit for medium-sized businesses and enterprise brands that need to collect customer content, secure permission and carry it into galleries or shoppable product pages. Its connected workflow is the main reason to choose it; custom pricing and the Custom-plan API gate are the main reasons to look elsewhere if you need predictable costs or API access without that plan commitment.