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Meta AI
Meta AI · Menlo Park, California · founded 2004
What it is
Meta AI is a free assistant for answering questions, helping with tasks, searching the web, working with uploaded files, and generating images. It can also edit photos by changing backgrounds or removing objects. The assistant is available on the web, macOS, iOS, and Android, with integrations through WhatsApp, Instagram, Messenger, Facebook, and Threads. The Meta AI app supports voice conversations, including voice use while multitasking. Users can ask it to remember details, and it can use information shared on Meta products for personalized answers. A Discover feed lets people explore how others use AI; nothing is posted there unless the user chooses to share it. WhatsApp describes end-to-end encrypted personal messages and calls, plus Private Processing for responses without Meta or WhatsApp reading messages. Incognito chats are processed in a secure environment and disappear after leaving the chat. Some WhatsApp features may not be available to every user. The listed plan is free, with limits being tested on some compute-intensive features.
For and against
For
- Free plan listed as free
- Web search and file uploads
- Generates and edits images
- Available on web, macOS, iOS, and Android
- Voice conversations supported
Against
- Usage limits are being tested on some intensive features
- Some WhatsApp features may not reach all users
The verdict
Meta AI brings search, file handling, image creation, voice, and Meta-platform access into a free assistant. Feature availability and testing limits may vary, especially for compute-intensive tools.
Who it suits
It suits people wanting a no-cost assistant across web and mobile platforms. Users interested in web search, file uploads, image tools, voice conversations, or Meta app integrations may find it useful.
Plans and prices
Meta AI
Free for everyday use · usage limits are being tested on some compute-intensive features
Read 11 Oct 2026 · ai.meta.com
On the record
- Assistant
- Meta AI is an assistant for answering questions, helping with tasks, and generating images.ai.meta.com · read 11 Oct 2026
- Discover feed
- The Meta AI app includes a Discover feed for sharing and exploring how others use AI, and nothing is shared there unless the user chooses to post it.about.fb.com · read 11 Oct 2026
- Feature availability
- WhatsApp notes that Meta AI features may not be available to all users.whatsapp.com · read 11 Oct 2026
- File uploads
- Yesai.meta.com · read 20 Sep 2026
- Image generation
- Yesai.meta.com · read 20 Sep 2026
- Image tools
- Meta AI can generate images and edit photos, including changing backgrounds or removing objects.ai.meta.com · read 11 Oct 2026
- Incognito chats
- WhatsApp says incognito chats with Meta AI are processed in a secure environment that Meta cannot access and disappear when the user exits the chat.whatsapp.com · read 11 Oct 2026
- Integrations
- Meta AI is available through WhatsApp, Instagram, Messenger, Facebook, and Threads.ai.meta.com · read 11 Oct 2026
- Maker
- Meta’s company history page says Facebook launched in 2004.meta.com · read 11 Oct 2026
- Mobile apps
- Yesai.meta.com · read 20 Sep 2026
- Personalization
- Users can ask Meta AI to remember details, and it can draw on information they have shared on Meta products for personalized answers.about.fb.com · read 11 Oct 2026
- Voice
- The Meta AI app supports voice conversations and can use voice while the user multitasks.about.fb.com · read 11 Oct 2026
- Web search
- Meta says Meta AI can search across the web to provide recommendations and help users explore topics.about.fb.com · read 11 Oct 2026
- WhatsApp privacy
- WhatsApp says personal messages and calls are end-to-end encrypted, and Private Processing can generate responses to messages without Meta or WhatsApp reading them.whatsapp.com · read 11 Oct 2026
