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- Merkury Identity Resolution
On the recordRead 9 Oct 202624 facts
Merkury Identity Resolution
Columbia, Maryland, United States
On the record
- Anonymous visitors
- The platform identifies anonymous site visitors and supports personalization and retargeting through CRM and service, email, and direct mail.merkle.com · read 4 Oct 2026
- Clean room
- Merkury Clean Room supports customer insight enhancement, more relevant experiences, analysis and reporting across siloed data, and collaboration around customer insights.merkle.com · read 9 Oct 2026
- Company history
- A 2024 company profile states that Merkle was founded in 1971 and is headquartered in Columbia, Maryland, United States.merkle.com · read 9 Oct 2026
- Data location and refresh
- The notice says product personal data is kept and backed up in the United States and data is updated in Merkle's systems at least every thirty days.merkle.com · read 9 Oct 2026
- Enterprise audience
- Merkle describes Merkury for Enterprise as a platform for marketers and enterprise brands seeking person-based identity, consumer data enhancement, and marketing connectivity.merkle.com · read 4 Oct 2026
- First-party identity
- Merkle says Merkury helps companies build and own a cookieless private identity graph using first-party data to recognize, understand, and serve customers across channels in real time.merkle.com · read 4 Oct 2026
- Identity matching
- Merkury can identify anonymous customers with a cookieless ID, enhance the ID with person-based data, and connect IDs to platforms for targeting and analysis.merkle.com · read 4 Oct 2026
- Identity resolution
- Merkury ID unifies known and unknown customer and prospect records, site and app visits, and consumer data into a single persistent person ID.merkle.com · read 9 Oct 2026
- Identity services
- Merkury identity offerings provide data standardization, hygiene, cleansing, and matching services, and match identity signals such as addresses, emails, and website visits.merkle.com · read 9 Oct 2026
- Identity unification
- Merkury ID unifies known and unknown customer and prospect records, site and app visits, and consumer data into a single persistent person ID.merkle.com · read 4 Oct 2026
- Integration listing
- Merkury is available on Salesforce AppExchange for Salesforce Data Cloud for Marketing customers.merkle.com · read 4 Oct 2026
- Integrations
- Merkury ID can be used in databases and analytics environments and integrated with marketing platforms including Adobe, Salesforce, AWS, and Snowflake.merkle.com · read 9 Oct 2026
- Intended customers
- Merkury for Enterprise is presented for marketers and enterprise brands seeking person-based identity growth, consumer data enhancement, and connectivity for targeting.merkle.com · read 9 Oct 2026
- Personalization
- The product can identify anonymous site visitors for personalization and retargeting through CRM and service, email, and direct mail.merkle.com · read 9 Oct 2026
- Privacy-compliant identity
- Merkury ID combines online and offline information, privacy-compliant identifying information, and third-party and partner data into one source of truth.merkle.com · read 9 Oct 2026
- Privacy notice
- Merkle's data product privacy notice says it covers U.S. identity, data, and media products, including offerings under the Merkury brand.merkle.com · read 4 Oct 2026
- Privacy rights
- The U.S. data product notice describes consumer rights that may include access, deletion, correction, and opting out of profiling or targeted advertising, subject to applicable law.merkle.com · read 9 Oct 2026
- Privacy roles
- Merkle says it acts as a business for its proprietary data products and as a service provider when processing client-provided data on the client's instructions.merkle.com · read 9 Oct 2026
