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Magnolia DXP
Magnolia DXP · Basel, Switzerland · founded 1997
What it is
Magnolia DXP is a digital experience platform for organizations managing content and customer experiences across brands, sites, regions, and languages. It brings content, channels, governed AI, and existing systems together. Marketers can use a visual WYSIWYG editor and a shared workspace for content, assets, and personalization. They can segment visitors by behavior, location, or device and tailor website, mobile app, and portal experiences. AI agents can find content, navigate apps, generate assets and variants, and assist with workflows allowed by user permissions.
Deployment options include DX Cloud, managed by Magnolia, and DX Core, which runs on customer-managed infrastructure such as on-premises systems or private cloud. Integrations and connectors include Salesforce, SAP, Segment, Algolia, commercetools, Netlify, and AWS. Magnolia also lists headless delivery, experimentation, journey orchestration, and experience analytics. A free plan is available. DX Core starts at $3,500 a month, with price varying by multisite support, business continuity, SLA, and support. DX Cloud starts at $6,000 a month, with price varying by traffic, uptime guarantee, deployment, SLA, and support.
For and against
For
- Visual editor and shared content workspace
- Personalization by behavior, location, or device
- Supports headless delivery and journey orchestration
- Free plan available
- Connectors include Salesforce, SAP, and AWS
Against
- DX Core starts at $3,500 a month
- DX Cloud starts at $6,000 a month
- DX Core uptime depends on customer infrastructure
The verdict
Magnolia DXP combines content management, personalization, integrations, and governed AI for multi-site digital experiences. The free plan offers an entry point, while the listed paid plans start at $3,500 a month for DX Core and $6,000 a month for DX Cloud.
Who it suits
Magnolia DXP suits organizations managing experiences across multiple brands, regions, sites, or languages, and teams that need content authoring and personalization. Its deployment choices may suit customers considering managed cloud or customer-managed infrastructure.
Plans and prices
Magnolia DX Core
Self-hosted · price varies with multisite support, business continuity, SLA and support
Read 29 Sep 2026 · magnolia-cms.com
Magnolia DX Cloud
Managed PaaS · price varies with traffic, uptime guarantee, cloud deployment, SLA and support
Read 29 Sep 2026 · magnolia-cms.com
On the record
- Authoring
- Magnolia provides marketers with a visual WYSIWYG editor and a workspace for content, assets, and personalization.magnolia-cms.com · read 29 Sep 2026
- Cloud limits
- DX Cloud offers up to 99.9% uptime, while DX Core uptime depends on the customer's infrastructure setup.magnolia-cms.com · read 29 Sep 2026
- Company
- Magnolia says it was founded in Basel, Switzerland, in 1997 by Boris Kraft and Pascal Mangold.magnolia-cms.com · read 29 Sep 2026
- Content and AI
- Its AI agents can locate content, navigate apps, generate assets and variants, and assist with permitted workflows under user permissions.magnolia-cms.com · read 29 Sep 2026
- Deployment
- DX Cloud is managed by Magnolia, while DX Core runs on infrastructure managed by the customer, including on-premises or private cloud.magnolia-cms.com · read 29 Sep 2026
- Enterprise use
- The platform is designed for multi-brand, multi-site, multi-region, and multi-language digital experiences.magnolia-cms.com · read 29 Sep 2026
- Identity management
- The platform supports single sign-on, identity provider federation, automated user provisioning and de-provisioning, and granular permissions.magnolia-cms.com · read 29 Sep 2026
- Integration framework
- Its integration frameworks cover commerce, marketing automation, digital asset management, analytics, and optimization.magnolia-cms.com · read 29 Sep 2026
- Integrations
- Magnolia lists integrations and connectors for Salesforce, SAP, Segment, Algolia, commercetools, Netlify, and AWS.magnolia-cms.com · read 29 Sep 2026
- Personalization
- Marketers can segment visitors by behavior, location, or device and personalize website, mobile app, and portal experiences.magnolia-cms.com · read 29 Sep 2026
- Product
- Magnolia DXP brings content, channels, governed AI, and existing systems into one digital experience platform.magnolia-cms.com · read 29 Sep 2026
- Security
- Magnolia says it holds ISO 27001 and SOC 2 certifications and provides compliance materials through its Trust Center.magnolia-cms.com · read 29 Sep 2026
- Support
- Magnolia describes responsive human support and says a Customer Success Manager is included.magnolia-cms.com · read 29 Sep 2026
