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Pricing · 2026

Luma AI Video Generator pricing

5 plans on the record · a free plan

Every plan

Plus

$30 a month

billed monthly

Commercial use · 10,000 monthly credits · No watermark

Pro

$90 a month

billed monthly

Everything in Plus · 4x usage with Luma Agents

Ultra

$300 a month

billed monthly

Everything in Pro · 15x usage with Luma Agents

Team

Priced on request

Contact sales · Team members and organization · Usage analytics · Shared team credits · SSO

Enterprise

Priced on request

Contact sales · Custom fine-tuning · Dedicated education and training