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Looklet

Stockholm, Sweden

What it is

Looklet is a web platform for fashion brands and retailers creating digital on-model product imagery with digitized real or AI-generated models. A workflow can start with garments captured in a Looklet studio or uploaded product images, then move through processing, styling, and export. Styling tools include templates, pre-pairing, and adjustments to models, backgrounds, movement, and crops. Virtual Studio offers more than 30 AI-created models and supports front and back images for womenswear and menswear. It processes apparel, but excludes eyewear, scarves, footwear, jewelry, bags, and multicolored transparent garments. Looklet also provides preconfigured integrations and open APIs for connecting data, file storage, workflow, PIM, and internal systems. For Virtual Studio, it recommends ghost or mannequin input images and product images at least 1,250 pixels wide for best results. Enterprise says a studio can capture up to 120 products per day with one or two operators, with onboarding taking 8–10 weeks. Plans include a free option with 10 images and 500 credits, and one-time paid tiers: Starter is $1,500, Basic is $4,800, and Plus is $9,000. There is no free trial.

For and against

For

  • Accepts studio-captured or uploaded product images
  • Offers more than 30 AI-created models
  • Includes styling templates and pre-pairing
  • Provides integrations and open APIs

Against

  • No free trial
  • Virtual Studio excludes several apparel categories
  • Enterprise onboarding takes 8–10 weeks
  • Virtual Studio recommends images at least 1,250 pixels wide

The verdict

Looklet offers fashion businesses a workflow from garment input through styling and export, with both free and one-time paid plans. Review category exclusions and image guidance before choosing Virtual Studio.

Who it suits

Looklet suits fashion brands and retailers producing digital product imagery. Its Virtual Studio covers womenswear and menswear apparel within its listed category limits.

Plans and prices

Free

Free

10 images · 500 credits · upload imagery · virtual studio

Starter

$1,500one-time

100 images · 5,000 credits · upload imagery · virtual studio

Basic

$4,800one-time

400 images · 20,000 credits · upload imagery · virtual studio

Plus

$9,000one-time

1,000 images · 50,000 credits · upload imagery · virtual studio

Custom

Priced on request

High-volume studio · 10,000+ images yearly · quality control and retouching · multi-angle series

Every plan, in full

On the record

Company
Looklet says it was founded in 2009 and is headquartered in Stockholm, Sweden.looklet.com · read 2 Oct 2026
Enterprise capacity
Looklet Enterprise says a studio can capture up to 120 products per day with 1–2 operators.looklet.com · read 2 Oct 2026
Enterprise onboarding
Looklet says Enterprise onboarding takes 8–10 weeks from signing to go-live.looklet.com · read 2 Oct 2026
Integrations
Looklet offers preconfigured integrations and open APIs for connecting data, file storage, workflow, PIM, and internal systems.looklet.com · read 2 Oct 2026
Privacy and security
Looklet says its privacy policy follows GDPR and describes encryption at rest and in transit and need-to-know role-based access for data transfers.looklet.com · read 2 Oct 2026
Purpose
Looklet is a B2B platform for fashion brands and retailers to create digital on-model product imagery using digitized real or AI-generated models.looklet.com · read 2 Oct 2026
Styling
Looklet supports real-time styling, templates, pre-pairing, and changes to models, backgrounds, movement, and crops.looklet.com · read 2 Oct 2026
Support
Virtual Studio includes 24/7 email support and a knowledge base; Enterprise includes premium support in the customer's time zone in English and a dedicated account manager.looklet.com · read 2 Oct 2026
Supported Virtual Studio categories
Virtual Studio processes womenswear and menswear apparel, except eyewear, scarves, footwear, jewelry, bags, and multicolored transparent garments.looklet.com · read 2 Oct 2026
Virtual Studio image requirements
Looklet recommends ghost or mannequin input images and says product images must be at least 1,250 pixels wide for best results.looklet.com · read 2 Oct 2026
Virtual Studio models
Virtual Studio includes a portfolio of more than 30 AI-created models and supports front and back images for womenswear and menswear.looklet.com · read 2 Oct 2026
Workflow
The workflow supports either capturing garments in a Looklet studio or uploading existing product images, then processing, styling, and exporting imagery.looklet.com · read 2 Oct 2026

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