- Home
- Load Board Software
- LoadBetter
LoadBetter
San Francisco, California, United States
What it is
LoadBetter is a freight marketplace where shippers and brokers publish loads to selected carriers, then widen access through the Public Marketplace when they need more capacity. The private workflow supports bids, counteroffers, Book Now responses, offer comparisons, and awards. A private load remains within the audience chosen by its publisher unless it is opened to the broader marketplace. Public responses stay tied to the same load and award workflow. Loadboard Network gives carriers inbound freight opportunities alongside private and public freight. LoadBetter works alongside a customer's TMS; the TMS remains responsible for planning, accounting, billing, settlement, and financial records. The service lists web, Android, and iOS access. Broker Free is free, billed forever, with unlimited loads, internal users, and carrier invitations. Carrier is free, billed free forever, with unlimited private-network participation and bids. The pricing page says there are no transaction, booking, delivery, or freight commission fees. Driver live tracking and the Driver App are listed as coming soon or in development.
For and against
For
- Private loads stay within the selected audience.
- Supports bids, counteroffers, and Book Now responses.
- Public responses remain tied to the same load workflow.
- Broker Free includes unlimited loads and carrier invitations.
- No transaction, booking, delivery, or freight commission fees.
Against
- Driver live tracking is coming soon or in development.
- The Driver App is coming soon or in development.
- Broker Pro is not yet available.
- The TMS remains responsible for financial records.
The verdict
LoadBetter provides private and public freight workflows while leaving planning and financial records to a customer's TMS. Its listed free plans cover broker and carrier participation, but driver tracking and the Driver App are not yet available.
Who it suits
LoadBetter is aimed at shippers, freight brokers and 3PLs, motor carriers, dispatchers, drivers, and their authorized personnel. It may suit teams that need private load workflows or a way to broaden carrier reach.
Plans and prices
Broker Free
Unlimited loads · Unlimited internal users · Unlimited carrier invitations
Read 5 Oct 2026 · loadbetter.com
Carrier
Unlimited private-network participation · Unlimited bids
Read 5 Oct 2026 · loadbetter.com
Automate
AI Sales · AI Dispatch · AI Tracking · AI Load Matching
Read 5 Oct 2026 · loadbetter.com
Broker Pro
Up to 5,000 targeted carrier sends per month · Unlimited users
Read 5 Oct 2026 · loadbetter.com
Shipper Network
Private carrier network · Optional Public Marketplace reach
Read 5 Oct 2026 · loadbetter.com
On the record
- Audience control
- Private loads stay within the audience selected by the shipper or broker unless they publish the load to the Public Marketplace.loadbetter.com · read 5 Oct 2026
- Carrier network
- Loadboard Network provides inbound freight opportunities for carriers using LoadBetter alongside private and public freight.loadbetter.com · read 5 Oct 2026
- Fees
- The pricing page says LoadBetter charges no transaction fees, booking fees, delivery fees, or freight commissions.loadbetter.com · read 5 Oct 2026
- Integration
- The pricing page names Revenova as one of the first TMS integrations, while stating Pro and its integrations are not yet available.loadbetter.com · read 5 Oct 2026
- Marketplace
- The Public Marketplace lets brokers and shippers open a load to a broader LoadBetter carrier audience while keeping responses connected to the same load and award workflow.loadbetter.com · read 5 Oct 2026
- Privacy
- LoadBetter's privacy policy says it does not sell personal information for monetary consideration.loadbetter.com · read 5 Oct 2026
- Private workflow
- The private marketplace supports load publishing, bids, counteroffers, Book Now responses, offer comparison, and awards.loadbetter.com · read 5 Oct 2026
- Product
- LoadBetter is a freight marketplace where shippers and brokers publish loads to approved carriers and can open them to a broader marketplace when they need more capacity.loadbetter.com · read 5 Oct 2026
- Support
- Priority support is listed as a Broker Pro feature, and Pro is not yet available.loadbetter.com · read 5 Oct 2026
- TMS role
- LoadBetter works alongside a customer's TMS, which remains responsible for planning, accounting, billing, settlement, and financial records.loadbetter.com · read 5 Oct 2026
- Tracking status
- Driver live tracking and the Driver App are listed as coming soon or in development.loadbetter.com · read 5 Oct 2026
- Who it's for
- LoadBetter describes its platform as serving shippers, freight brokers and 3PLs, motor carriers, dispatchers, drivers, and their authorized personnel.loadbetter.com · read 5 Oct 2026
