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On the recordRead 4 Oct 202612 facts
Lexer Identity Resolution
Melbourne, Australia
Plans and prices
Custom pricing
Priced on request
Unlimited users · no seat costs · no activation fees
Read 4 Oct 2026 · lexer.io
On the record
- Custom data connections
- Lexer says it can ingest data through REST APIs, scheduled database queries, and CSV, Excel, or JSON file imports.lexer.io · read 4 Oct 2026
- Downstream use
- Unified profiles support audience segmentation, cross-channel lifetime value calculations, and analysis of how online ads influence in-store purchases.lexer.io · read 4 Oct 2026
- Identity safeguards
- Lexer says it uses link occurrence thresholds and term frequency analysis to help prevent over-unification, and cleans and normalizes data to improve linkage.learn.lexer.io · read 4 Oct 2026
- Integrations
- Lexer lists native integrations and 500+ Fivetran-powered connectors, including Shopify, Klaviyo, Braze, Meta, Google Ads, and TikTok.lexer.io · read 4 Oct 2026
- Intended customers
- Lexer describes its CDP as built for retail and hospitality brands and says it supports marketing, retail operations, service, and ecommerce teams.lexer.io · read 4 Oct 2026
- Matching
- The identity resolution engine uses deterministic and probabilistic matching across identifiers such as email, phone, name, address, device IDs, loyalty numbers, and customer IDs.lexer.io · read 4 Oct 2026
- Product purpose
- Lexer Identity Resolution connects fragmented customer data into unified profiles across online, in-store, email, social, and device interactions.lexer.io · read 4 Oct 2026
- Profile updates
- As new data arrives, Lexer automatically merges it into existing customer profiles or creates new profiles.lexer.io · read 4 Oct 2026
- Retail and hospitality cases
- Lexer describes handling household identity distinctions, anonymous visitors, gift purchases, and linking POS transactions to ecommerce profiles.lexer.io · read 4 Oct 2026
- Security and compliance
- Lexer states that it is SOC 2 certified and GDPR and CCPA compliant; its data processing addendum also describes encryption at rest and in transit, access controls, and security logging.lexer.io · read 4 Oct 2026
- Support
- Lexer offers implementation options described as self-serve guided, hybrid, or fully managed, and says support can be scoped to customer needs.lexer.io · read 4 Oct 2026
