Lexer Identity Resolution

No phone app

6.3No. 13 of 22
in Identity Resolution Software

Recognised40% of the score50
Phone app26% of the score0
Documented20% of the score80
Free plan14% of the score30

Free plan: No
Runs on: api, Web

Summary

Lexer Identity Resolution is ranked #13 of 22 in identity resolution software on Samsung Mobile US Press. It runs on API, Web.

Lexer Identity Resolution plans and pricing

All plans

Custom pricing Not published Pricing based on customer database size; request a tailored pricing breakdown Unlimited users · no seat costs · no activation fees lexer.io · 4 Oct 2026

Compared on identity resolution software

Matching approach: hybridlexer.io
Batch file import: Yeslexer.io

Facts

Product purpose: Lexer Identity Resolution connects fragmented customer data into unified profiles across online, in-store, email, social, and device interactions.lexer.io · 4 Oct 2026
Matching: The identity resolution engine uses deterministic and probabilistic matching across identifiers such as email, phone, name, address, device IDs, loyalty numbers, and customer IDs.lexer.io · 4 Oct 2026
Profile updates: As new data arrives, Lexer automatically merges it into existing customer profiles or creates new profiles.lexer.io · 4 Oct 2026
Retail and hospitality cases: Lexer describes handling household identity distinctions, anonymous visitors, gift purchases, and linking POS transactions to ecommerce profiles.lexer.io · 4 Oct 2026
Identity safeguards: Lexer says it uses link occurrence thresholds and term frequency analysis to help prevent over-unification, and cleans and normalizes data to improve linkage.learn.lexer.io · 4 Oct 2026
Downstream use: Unified profiles support audience segmentation, cross-channel lifetime value calculations, and analysis of how online ads influence in-store purchases.lexer.io · 4 Oct 2026
Integrations: Lexer lists native integrations and 500+ Fivetran-powered connectors, including Shopify, Klaviyo, Braze, Meta, Google Ads, and TikTok.lexer.io · 4 Oct 2026
Custom data connections: Lexer says it can ingest data through REST APIs, scheduled database queries, and CSV, Excel, or JSON file imports.lexer.io · 4 Oct 2026
Security and compliance: Lexer states that it is SOC 2 certified and GDPR and CCPA compliant; its data processing addendum also describes encryption at rest and in transit, access controls, and security logging.lexer.io · 4 Oct 2026
Support: Lexer offers implementation options described as self-serve guided, hybrid, or fully managed, and says support can be scoped to customer needs.lexer.io · 4 Oct 2026
Intended customers: Lexer describes its CDP as built for retail and hospitality brands and says it supports marketing, retail operations, service, and ecommerce teams.lexer.io · 4 Oct 2026