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Indy.auction

What it is

Indy.auction is web-based white-label auction software from The Auction Collective for fundraising and commercial sales. Brands, nonprofits, artists, individuals, and community groups can create auction sites from templates without coding, then set branding, rules, and bidder registration. It supports public or private auctions, single- or multi-lot sales, and timed auctions. Bidders get wishlists, bid history, real-time bidding, and configurable extensions. Automated emails cover registration, bids, wins, and payments. Payments can use Stripe, PayPal, or bank transfer. The platform provides analytics and GDPR-compliant bidder-data exports, while checkout is described as secure and encrypted. Starter includes Stripe and PayPal integrations; enterprise services may include bespoke integrations. Auctions can run worldwide in ten supported currencies. Starter costs £6, paid once with percentage-on-sold-lots billing; Pro costs £9, paid once. The Free tier is currently unavailable.

For and against

For

  • No-code auction site templates
  • Supports public and private auctions
  • Real-time bidding and bid extensions
  • Stripe, PayPal, and bank transfer
  • Analytics and bidder data exports

Against

  • Free tier currently unavailable
  • Starter limited to five auctions
  • Starter allows 100 lots per auction
  • Percentage charged on sold lots

The verdict

Indy.auction combines branded auction creation, bidder tools, payments, and exports in a web platform. Review auction and lot limits and percentage billing when selecting a plan.

Who it suits

It suits organizations and individuals running fundraising or commercial auctions. Template-based setup supports users who want to configure auctions without coding.

Plans and prices

Free

Free

1 auction · max 10 lots

Starter

£6one-time

5 auctions · max 100 lots per auction · Stripe and PayPal integrations

Pro

£9one-time

Unlimited auctions · max 500 lots per auction · bespoke rate over £50k

Every plan, in full

On the record

Auction formats
The software supports public and private auctions, single-lot and multi-lot auctions, and timed auctions.indy.auction · read 5 Oct 2026
Auction setup
Users can create auction sites from templates without coding and customise branding, auction rules, and bidder registration.indy.auction · read 5 Oct 2026
Bidding tools
Features include wishlists, competitive bid history, real-time bidding, and configurable bidding extensions.indy.auction · read 5 Oct 2026
Company
Indy.auction is owned and operated by The Auction Collective Limited, registered in England and Wales, with a registered office in London.indy.auction · read 5 Oct 2026
Data and privacy
The platform provides analytics and bidder data exports described as GDPR-compliant.indy.auction · read 5 Oct 2026
Geographic and currency support
The company says auctions can be run anywhere in the world using one of ten supported currencies.indy.auction · read 5 Oct 2026
Integrations
Starter includes Stripe and PayPal integrations, while enterprise services can include bespoke integrations.indy.auction · read 5 Oct 2026
Intended users
The platform is designed for brands, non-profits, artists, individuals, and community groups running fundraising or commercial auctions.indy.auction · read 5 Oct 2026
Limits
The pricing page says the Free tier is currently unavailable and limits Starter to five auctions of up to 100 lots each.indy.auction · read 5 Oct 2026
Notifications
Automated bidder emails cover registration, bids, wins, and payments, and email copy can be tailored on applicable plans.indy.auction · read 5 Oct 2026
Payments
The platform supports payment collection through Stripe, PayPal, or bank transfer.indy.auction · read 5 Oct 2026
Product
Indy.auction is white-label online auction software from The Auction Collective.indy.auction · read 5 Oct 2026
Security
The features page describes checkout as secure and encrypted.indy.auction · read 5 Oct 2026
Support
Users can access a searchable help centre and live chat; auction management services can include a dedicated auction advisor.indy.auction · read 5 Oct 2026

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