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Incogni

Mission Viejo, California, United States

What it is

Incogni asks data brokers and people-search sites to remove a customer’s personal information. It sends recurring requests to covered sites and provides progress reports, with automated removals included for 420+ data broker sites. Unlimited plans add custom requests across 3,000+ additional sites; Family plans support up to five members and include family account management. Customers can manage their data through a web app, while the iOS and Android apps offer removal progress and scam protection features to customers in the United States. Removal requests may take hours or weeks, depending on the broker. Incogni lists availability in the United States, Canada, the United Kingdom, Switzerland, Norway, Iceland, Liechtenstein, and specified EU countries. All plans include 24/7 live chat and a 30-day money-back guarantee; Unlimited plans also include live phone support. Incogni lists a starting price of $7.99/mo (annual). There is no free plan or free trial.

For and against

For

  • Recurring removal requests include progress reports.
  • Plans cover automated removals from 420+ data broker sites.
  • Unlimited plans add custom requests across 3,000+ additional sites.
  • All plans include 24/7 live chat support.
  • All plans have a 30-day money-back guarantee.

Against

  • There is no free plan or free trial.
  • Removal timing can range from hours to weeks.
  • Custom removals are limited to Unlimited plans.

The verdict

Incogni combines recurring broker removal requests with progress reporting, with broader custom coverage on Unlimited plans. Consider the lack of a free option and variable removal timing when choosing it.

Who it suits

Incogni suits individuals who want a service to request deletion of their personal data from covered brokers. Family plans may suit households of up to five members.

Plans and prices

Standard

$95.88a year

420+ data broker sites · multiple emails, addresses, and phone numbers · recurring removals

Unlimited

$179.88a year

420+ data broker sites · 3,000+ additional sites · unlimited custom removal requests · live phone support

Family

$191.88a year

Up to 5 members · 420+ data broker sites · multiple emails, addresses, and phone numbers · recurring removals

Family Unlimited

$275.88a year

Up to 5 members · 420+ data broker sites · 3,000+ additional sites · unlimited custom removal requests

Every plan, in full

On the record

Automated removals
The service sends recurring removal requests to covered brokers and people search sites and provides progress reports.incogni.com · read 4 Oct 2026
Coverage
The pricing page says plans include automated removals from 420+ data broker sites.incogni.com · read 4 Oct 2026
Custom removals
Unlimited plans include Custom Removals for 3,000+ additional sites and unlimited custom removal requests.incogni.com · read 4 Oct 2026
Eligibility
Incogni lists availability in the United States, Canada, the United Kingdom, Switzerland, Norway, Iceland, Liechtenstein, and specified EU countries.support.incogni.com · read 4 Oct 2026
Family plans
Family and Family Unlimited plans support up to five members and include family account management.incogni.com · read 4 Oct 2026
Mobile app
The mobile app is available to customers in the United States on iOS and Android for removal progress and scam protection features.support.incogni.com · read 4 Oct 2026
Money-back guarantee
The pricing page offers a 30-day money-back guarantee on all plans.incogni.com · read 4 Oct 2026
Privacy and infrastructure
Incogni says it uses primarily EU-based infrastructure and processes data in compliance with GDPR.support.incogni.com · read 4 Oct 2026
Removal timing
Incogni says removal timing depends on the broker, with some requests taking hours and others weeks.incogni.com · read 4 Oct 2026
Security
Incogni states it completed a SOC 2 Type 2 examination and uses encrypted data transfers, strong password requirements, and optional two-factor authentication.support.incogni.com · read 4 Oct 2026
Service
Incogni contacts data brokers on a customer's behalf and requests deletion of their personal data.support.incogni.com · read 4 Oct 2026
Support
All plans include 24/7 live chat support, and Unlimited plans include live phone support.incogni.com · read 4 Oct 2026
Web app
Incogni says its web app works on desktop, laptop, or tablet and provides the full range of account and data management features.support.incogni.com · read 4 Oct 2026

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