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HookFeed
What it is
HookFeed turns webhook events from a team’s tech stack into alerts and scheduled digests, sent to Slack or email. It formats incoming events as readable notifications with templates, custom fields, and action buttons; digests can run hourly, daily, weekly, or monthly. The service names Churn Buster, Customer.io, Formspree, Help Scout, SavvyCal, and Stripe, and says it can work with any app that sends a webhook. HookFeed receives events and sends notifications without changing data in connected apps. For providers that sign webhook payloads, it supports signature verification and rejects events that do not pass configured checks. HookFeed says its application, database, webhook ingestion, and API traffic use TLS/HTTPS, and that stored data is encrypted at disk level. Event retention is 30 days on Free, 90 days on Starter, one year on Pro, and unlimited on Business. The web-based Free plan is free; Startup is $29 a month with 500 alerts/month, and Team is $99 a month with 5,000 alerts/month. HookFeed cautions that delivery is at-least-once, not guaranteed, and downtime events may be lost if senders do not retry.
For and against
For
- Formats events with templates, custom fields, and action buttons.
- Digests can be scheduled hourly through monthly.
- Sends notifications to Slack or email.
- Free plan retains events for 30 days.
Against
- Webhook delivery is not guaranteed.
- Downtime events may be lost if senders do not retry.
- Not PCI-DSS certified, HIPAA compliant, or SOC 2 audited.
- Free event retention is 30 days.
The verdict
HookFeed provides configurable webhook notifications and digests, with a free plan and two listed paid plans. Teams should account for its delivery caveat and stated compliance limits when deciding whether it fits their needs.
Who it suits
HookFeed may suit ops managers, founders, and marketers who want visibility into webhook events without building integrations themselves. It is also aimed at teams that want notifications routed to Slack or email.
Plans and prices
Free
30-day event retention
Read 8 Oct 2026 · hookfeed.com
Startup
500 alerts/month
Read 8 Oct 2026 · hookfeed.com
Team
5,000 alerts/month
Read 8 Oct 2026 · hookfeed.com
On the record
- Alert formatting
- It formats webhook events into human-readable alerts using templates, custom fields, and action buttons.hookfeed.com · read 8 Oct 2026
- Compliance limits
- HookFeed states it is not PCI-DSS certified, HIPAA compliant, or SOC 2 audited.hookfeed.com · read 8 Oct 2026
- Data retention
- The security page lists event retention as 30 days for Free, 90 days for Starter, one year for Pro, and unlimited for Business.hookfeed.com · read 8 Oct 2026
- Digest schedules
- Digests can be scheduled hourly, daily, weekly, or monthly.hookfeed.com · read 8 Oct 2026
- Integrations
- The site names Churn Buster, Customer.io, Formspree, Help Scout, SavvyCal, and Stripe, and says HookFeed works with any app that can send a webhook.hookfeed.com · read 8 Oct 2026
- Intended users
- The site describes HookFeed as suited to ops managers, founders, and marketers who want visibility without building integrations themselves.hookfeed.com · read 8 Oct 2026
- Notification channels
- Configured alerts and digests can be sent to Slack or email.hookfeed.com · read 8 Oct 2026
- Purpose
- HookFeed turns webhooks into instant alerts and scheduled digests so teams can see important events from their tech stack.hookfeed.com · read 8 Oct 2026
- Read-only access
- HookFeed says it receives webhooks and sends notifications without writing back to connected apps or modifying their data.hookfeed.com · read 8 Oct 2026
- Reliability limit
- HookFeed says webhook delivery is at-least-once and not guaranteed, and events sent during downtime may be lost if the sender does not retry.hookfeed.com · read 8 Oct 2026
- Security
- HookFeed says application, database, webhook ingestion, and API traffic use TLS/HTTPS, and stored data is encrypted at disk level.hookfeed.com · read 8 Oct 2026
- Webhook verification
- It supports signature verification for providers that sign webhook payloads and rejects payloads that fail configured verification.hookfeed.com · read 8 Oct 2026
