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Halliard
Plans and prices
Free
Single-user access · Up to 3 scenarios
Read 4 Oct 2026 · halliardmedia.com
Planning
Unlimited plans and scenarios · Unbranded exports · Team seats, roles, and approvals · Version history and audit trail
Read 4 Oct 2026 · halliardmedia.com
Buying
Planning features · Vendor-level buy tracking and pacing · Fee transparency · Weekly spend allocation and reconciliation
Read 4 Oct 2026 · halliardmedia.com
Measurement
Planning and Buying features · Snowflake, BigQuery, and Domo connections · MMM-powered response curves · Funnel-stage attribution dashboard
Read 4 Oct 2026 · halliardmedia.com
Marketing Mix Modeling
Flat price per model · 3–4 week turnaround · Bayesian causal model · Channel response curves and saturation analysis
Read 4 Oct 2026 · halliardmedia.com
Brand Lift Studies
Aided and unaided awareness, consideration, and preference · Pre/post exposed vs. control methodology · Fast turnaround
Read 4 Oct 2026 · halliardmedia.com