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Halliard

Plans and prices

Free

Free

Single-user access · Up to 3 scenarios

Planning

Priced on request

Unlimited plans and scenarios · Unbranded exports · Team seats, roles, and approvals · Version history and audit trail

Buying

Priced on request

Planning features · Vendor-level buy tracking and pacing · Fee transparency · Weekly spend allocation and reconciliation

Measurement

Priced on request

Planning and Buying features · Snowflake, BigQuery, and Domo connections · MMM-powered response curves · Funnel-stage attribution dashboard

Marketing Mix Modeling

$25,000one-time

Flat price per model · 3–4 week turnaround · Bayesian causal model · Channel response curves and saturation analysis

Brand Lift Studies

$5,000one-time

Aided and unaided awareness, consideration, and preference · Pre/post exposed vs. control methodology · Fast turnaround

Every plan, in full

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