Gumball
New York and Los Angeles
What it is
Gumball is a web platform connecting advertisers with creators who sell host-read podcast and YouTube ads. Advertisers can filter creators by genre, audience profile, and air date while viewing pricing and available inventory. Campaign tools hold details, scripts, coupon codes, and airchecks, and advertisers can check out with a credit card or work with a dedicated sales team. Creators manage schedules, blackout dates, placements, CPMs, campaign materials, and payment details. Gumshoe tracks podcast impressions through prefix and pixel URLs and measures verified YouTube views through a read-only YouTube API connection. Creators can review airchecks and receive direct deposits through Stripe; one payee is accommodated per setup. Embedded ads are supported on listed hosting services, with Transistor limited to embedded ads. Gumball launched in 2020 and is associated with New York and Los Angeles. Its listed formats include host-read, dynamic, embedded, and live-read ads, with advanced targeting and engagement-level measurement.
For and against
For
- Filters creators by genre, audience, and air date
- Manages scripts, coupon codes, and airchecks
- Tracks podcast impressions and verified YouTube views
- Supports host-read and dynamic ad formats
- Creators can set up Stripe direct deposits
Against
- Paid pricing model
- Stripe setup accommodates one payee
- YouTube access is read-only
- Some hosting support has platform-specific limits
The verdict
Gumball covers both sides of creator advertising, from discovery and campaign setup to delivery measurement and payments. Its tools span podcast and YouTube placements with several ad formats.
Who it suits
Gumball suits advertisers buying podcast or YouTube creator ads and creators selling those placements. It is intended for users who need campaign management, delivery tracking, and payment tools.
On the record
- Ad delivery tracking
- Gumshoe tracks ad impressions and campaign delivery, and creators can review airchecks.gumball.fm · read 7 Oct 2026
- Advertiser checkout
- Advertisers can set up campaigns online and check out with a credit card.gumball.fm · read 7 Oct 2026
- Advertiser discovery
- Advertisers can filter creators by genre, audience profile, and air date, with pricing and inventory shown transparently.gumball.fm · read 7 Oct 2026
- Advertiser support
- Advertisers can work with a dedicated sales team, and Gumball says its Success Team helps ensure campaign delivery.gumball.fm · read 7 Oct 2026
- Campaign management
- Advertisers can manage campaign details, scripts, coupon codes, and airchecks in Gumball.gumball.fm · read 7 Oct 2026
- Campaign setup
- Advertisers can set up campaigns online or get help from a dedicated sales team, and check out with a credit card.gumball.fm · read 7 Oct 2026
- Company
- The site identifies Headgum, Inc. as the company behind Gumball.gumball.fm · read 7 Oct 2026
- Creator campaign tools
- Creators can manage their broadcast schedule, blackout dates, ad placements, CPMs, scripts, coupon codes, and airchecks in one place.gumball.fm · read 7 Oct 2026
- Creator eligibility
- Gumball’s join form requires at least 20,000 downloads per episode within the first 30 days for podcast applicants.gumball.fm · read 7 Oct 2026
- Creator tools
- Creators can manage schedules, blackout dates, ad placements, CPMs, campaign materials, and payment details.gumball.fm · read 7 Oct 2026
- Delivery tracking
- Gumshoe tracks podcast audio impressions using prefix and pixel URLs and measures YouTube verified views through a YouTube API integration.gumball.fm · read 7 Oct 2026
- Hosting requirements
- Gumball says it currently supports Art19, Megaphone, Omny Studio, Simplecast Enterprise, SoundStack, Spreaker except Prime Network, and Transistor for embedded ads only.gumball.fm · read 7 Oct 2026
- Listener privacy
- Gumshoe says it does not use cookies to follow listeners, hashes creator impression IP addresses, and deletes them after a year.gumball.fm · read 7 Oct 2026
- Payments
- Creators can track payments and set up direct deposit through Stripe; the help page says Stripe can accommodate one payee per setup.gumball.fm · read 7 Oct 2026
- Payment setup
- Creator direct deposits are set up through a Stripe-powered vendor form, and Gumball currently accommodates one payee per setup.gumball.fm · read 7 Oct 2026
- Privacy
- Gumball’s privacy policy says its services collect personal and usage information and describes sharing data with service providers and analytics providers.gumball.fm · read 7 Oct 2026
- Privacy and security
- Headgum's privacy policy says it takes reasonable and appropriate security measures and that personal information may be transferred to or stored in the United States.gumball.fm · read 7 Oct 2026
- Support
- Gumball directs users to its Help Center and lists [email protected] for support questions.gumball.fm · read 7 Oct 2026
