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Google Business Profile

Mountain View, California, USA

Plans and prices

Google Business Profile

Free

Create and manage a business listing on Google Search and Maps at no charge

Every plan, in full

On the record

Access controls
Owners can invite managers with their own Google Accounts; managers can edit profile information and respond to reviews but cannot add or remove users or remove the profile.support.google.com · read 12 Oct 2026
API
Google Business Profile APIs support programmatic profile and location management, including location details, reviews, posts, and media.developers.google.com · read 12 Oct 2026
API access limit
Google says API users with a quota of zero after enabling the API may need to request Business Profile API access.developers.google.com · read 12 Oct 2026
Business information
Profiles can show a business’s hours, website, phone number, and location or service area.support.google.com · read 12 Oct 2026
Customer engagement
Businesses can post photos and videos, collect and respond to reviews, and share offers and updates.business.google.com · read 12 Oct 2026
Eligibility
Business Profiles are intended for businesses that meet customers in person; online-only businesses are not eligible.support.google.com · read 12 Oct 2026
Google profile tools
Yesgoogle.com · read 24 Sep 2026
Google Analytics integration
A Business Profile can link to Google Analytics, where profile performance data such as calls, website clicks, directions, messages, and bookings is shared with the Analytics property.support.google.com · read 12 Oct 2026
Multiple locations
Google directs larger businesses with multiple locations to use Business Profile Manager for bulk profile management.support.google.com · read 12 Oct 2026
Performance insights
Owners and managers of verified profiles can view customer interactions such as views, calls, website clicks, messages, bookings, and direction requests.support.google.com · read 12 Oct 2026
Products and services
The profile can let customers see products and stock, place orders, make reservations, or book services directly from the profile.business.google.com · read 12 Oct 2026
Purpose
A Business Profile lets a business manage how it appears on Google Search and Maps.support.google.com · read 12 Oct 2026
Support
The Business Profile Help page provides a contact-us option for users who need help.support.google.com · read 12 Oct 2026

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