Google Analytics pricing

2 plans on the record · a free plan

Every plan

Google Analytics

Priced on request

Customer measurement across websites and apps · Acquisition, engagement, conversion, and monetization reporting · Funnel exploration and event-based measurement

Read 27 Sep 2026 · marketingplatform.google.com

Analytics 360

Priced on request

Advanced customization and scalable tools · Higher limits and unsampled explorations · Enterprise-level support and service-level agreements

Read 27 Sep 2026 · marketingplatform.google.com