Folio

Folio is a no-code tool for creating and managing interactive product demos and walkthroughs, aimed at growth, sales, and product teams. Teams can capture application screens, edit demo content without code, add annotated guides, and review viewer behavior and statistics for tours, demos, and individual screens. Demos can be embedded or shared through direct links, with collaboration and personalization options. Folio is available on the web, through an API, and as browser extensions. Its free plan supports one user, up to two basic demos and two basic templates, and unlimited demo steps, screens, and views; demos carry a watermark. Paid plans start at $25/user/mo (annual). A 14-day trial is listed. Integrations include Gmail, Intercom, Google Drive, Segment, Google Calendar, Zapier, HubSpot, OpenAI, Marketo, Slack, and Salesforce. The Free plan lists a Gmail add-on and Chrome/Edge extension; Enterprise lists Open APIs and SAML SSO integrations. Support varies by plan, from Basic Support on Lite to Dedicated Support on Enterprise. Folio says personal data may be processed in the United States and that it cannot guarantee absolute security.

Folio brings demo creation, sharing, and viewer reporting into a no-code tool for teams. The free plan is limited to two basic demos, while paid plans and their support levels vary.

Folio may suit growth, sales, or product teams building and sharing product walkthroughs. Its viewer statistics, personalization, and collaboration options are relevant to teams reviewing demo engagement.

Folio is a no-code platform for turning captured application screens into interactive product demos and annotated walkthroughs. It suits growth, sales, and product teams that want to share demos and track viewer behavior. Its strongest case is pairing those jobs in one tool; the free plan’s two-demo cap makes it a narrow starting point.

Overview

Folio combines screen capture, a no-code editor, annotated guides, sharing, and viewer reporting. Teams can embed demos or share them as direct links, then review behavior and statistics for tours, demos, and individual screens. Lead capture, personalization, and custom branding support outward-facing demos, while the range of functions makes Folio more than a simple screen recorder.

Its integrations include Gmail, Intercom, Google Drive, Segment, Google Calendar, Zapier, HubSpot, OpenAI, Marketo, Slack, and Salesforce. That breadth may help teams connect demo work to familiar tools, though the plan details distinguish basic from advanced integrations.

Key features

Capture, guides, and reporting

Screen capture and no-code editing let teams assemble product walkthroughs without a coded build. Annotated guides help explain a flow, and viewer statistics give teams a way to assess engagement at the tour, demo, and screen level. This combination is useful when a team needs both a product explanation and some signal about how audiences use it.

Sharing and collaboration

Embedding and direct links make demos usable in different settings, while personalization and lead capture support prospect-facing use. Folio describes team collaboration, but the clearest shared-workspace controls—workspace management, permissions, and demo and template collaboration—are on Team. Solo users can create demos on lower tiers; teams that need shared workflows must pay for at least two seats.

Browser and enterprise tools

The Free plan includes a Gmail add-on and Chrome/Edge extension. Enterprise adds Open APIs, SAML SSO integrations, and custom data-retention policies, making it the tier aimed at organizations with more demanding access and retention requirements.

Pricing

Folio has a free plan, a 14-day trial, and paid plans starting at $25/user/mo (annual). The free tier costs $0 per month per user and is limited to one user, two Basic Demos, and two Basic Templates; it does allow unlimited demo steps, screens, and views, but adds a watermark. That is enough to try a small demo library, not to publish broadly without restriction.

Lite costs $25 per month per user billed annually (save 15%) or $29 per month per user. Both versions allow one user and up to 15 Basic Demos, with HTML Capture and Basic Support. Lite suits a solo creator who needs more than two demos but does not need unlimited libraries or the higher-tier collaboration features.

Pro costs $42 per month per user billed annually (save 15%) or $49 per month per user. It includes one user, unlimited demos and templates, advanced integrations, and Secure Demo Access. It is the more appropriate solo plan for a growing demo library or teams that need those integrations and access controls.

Team costs $59 per month per user billed annually (save 15%) or $69 per month per user, with a minimum of two users. It adds multiple users, workspace management, team permissions, and demo and template collaboration. The minimum seat count and per-user price make it a meaningful step up from a solo plan, but it is the tier that supplies explicit shared-workspace controls and Priority Support.

Enterprise has custom pricing and includes multiple teams, Open APIs, SAML SSO integrations, Dedicated Support, and custom data-retention policies. Basic Support is included with Lite. Customers may cancel at any time, and the current plan continues through the end of the billing cycle.

Platforms

Folio is available as an API, browser extension, and web product. The Free plan’s Gmail add-on and Chrome/Edge extension give browser-based access alongside the web experience.

Who it's for

Folio is best suited to growth, sales, and product teams that need interactive demos, annotated guidance, and viewer reporting in the same workflow. A solo user can start free or choose Lite for a larger basic library; a team that needs permissions and collaboration should account for Team’s two-user minimum. It is less compelling for someone who only needs a couple of demos or wants shared-workspace features at a solo-plan price.

Pros and cons

• Pro: Reporting covers tours, demos, and individual screens, giving teams more than a single overall engagement signal.
• Pro: Demos can be embedded or shared as direct links, with lead capture, personalization, and custom branding for audience-facing use.
• Pro: Team and Enterprise add concrete capabilities for shared work and managed access, including permissions, SAML SSO, and Open APIs.
• Con: Free is capped at two Basic Demos and two Basic Templates and puts a watermark on demos, limiting it to a small trial library.
• Con: Team requires at least two users, so a solo user cannot buy the collaboration controls without paying for multiple seats.
• Con: Lite is capped at 15 Basic Demos, while unlimited demos and templates begin at Pro.
• Con: Folio says it uses commercially acceptable security measures but does not guarantee absolute security; personal data may be processed in the United States.

Alternatives

Interactive Product Demo Software is a broader category to browse when comparing tools beyond Folio.

Choose Floik if its published Starter limits—five published Flos, 10 created Flos, five-minute recordings, and 25 guide steps per Flo—or its $39 a month Pro plan better fit the work.

Guideflow is an option for a reader who wants its $35 a month Solo plan, billed yearly, with unlimited guideflows, advanced analytics, AI demo content, video and GIF export, AI translation, and sensitive-element blurring.

MagicDemo offers a free plan with up to five demos, basic analytics, community support, a template library, and MagicDemo branding; its Pro plan is $39 a month.

Navattic has a free Starter plan with one seat, one HTML or media demo, unlimited views, and basic analytics.

Product Demos may suit a creator who can work within its free allowance of three published demos, 10 leads per month, one creator seat, 30 AI credits per month, and 100 MB storage.

Supademo is another freemium option with a free tier that includes five guided interactive demos and 50 video recordings.

Arcade offers a free plan with one user, one published demo, one published video, and 200 AI credits per month.

Arclet has a free plan for one creator with five published demos, unlimited views, basic analytics, and email support.

Verdict

Folio is a strong fit for growth, sales, and product teams that want to create interactive demos and see how viewers engage with them. Its combination of annotated guides, flexible sharing, and detailed viewer reporting is the main reason to choose it. Look elsewhere if a two-demo free allowance is too small, or if you need collaboration controls without committing to at least two Team seats.