On the recordRead 11 Oct 202621 facts
Focal
Focal · Helsinki, Finland
Plans and prices
Starter
€299a month
20 seats · 5,000 assets · 1,000 automations/month · 1 ad account
Read 11 Oct 2026 · focal.inc
Plus
€599a month
30 seats · 7,500 assets · 2,000 automations/month · 2 ad accounts
Read 11 Oct 2026 · focal.inc
Growth
€799a month
40 seats · 10,000 assets · 3,000 automations/month · unlimited ad accounts
Read 11 Oct 2026 · focal.inc
Enterprise
Priced on request
Custom limits · onboarding and migration support · security questionnaire · OKTA SSO
Read 11 Oct 2026 · focal.inc
On the record
- Ad platforms
- Approved creatives can be uploaded directly to Meta, TikTok, and YouTube.focal.inc · read 11 Oct 2026
- AI agent integration
- Focal MCP connects Claude and other LLMs to boards, briefs, tagged assets, and ad performance for reading data and bulk operations.focal.inc · read 11 Oct 2026
- AI asset library
- Focal automatically tags and names uploaded creatives and supports visual-content search, including video scene content.focal.inc · read 11 Oct 2026
- AI enrichment
- AI autofill can populate custom fields and help create copy variants or translations and analyze video transcripts and scenes.focal.inc · read 11 Oct 2026
- API
- Focal says its API can send data and files to and from the platform for advanced automation.focal.inc · read 11 Oct 2026
- API access
- Yesfocal.inc · read 20 Sep 2026
- Approval workflows
- Yesfocal.inc · read 20 Sep 2026
- Supported asset types
- images,videos,PDFs,playable adsfocal.inc · read 20 Sep 2026
- Automation
- Workflows can sort assets, upload creatives, send review requests, and send Slack notifications.focal.inc · read 11 Oct 2026
- Board access
- Teams can set view, comment, or edit access for each board so collaborators see only what they need.focal.inc · read 11 Oct 2026
- Creative boards
- Boards let teams brief internal and external creatives, track production stages, and manage approvals.focal.inc · read 11 Oct 2026
- Enterprise security
- The Enterprise plan lists a security questionnaire and OKTA SSO; the pricing comparison lists Google SSO for the other plans.focal.inc · read 11 Oct 2026
- Guest sharing
- Yesfocal.inc · read 20 Sep 2026
- Intended customers
- The pricing page positions Starter for teams moving from scattered folders and spreadsheets, Growth for teams scaling across markets, channels, and agencies, and Enterprise for large established advertisers and creative teams.focal.inc · read 11 Oct 2026
- Metadata and tagging
- Yesfocal.inc · read 20 Sep 2026
- Performance reporting
- Focal connects ad metrics to creative assets and reports across multiple ad accounts.focal.inc · read 11 Oct 2026
- Product
- Focal describes itself as an agentic operating system that organizes creative assets, tracks their performance, and helps teams create more winners.focal.inc · read 11 Oct 2026
- Storage integrations
- Focal can sync folder structures and assets from Google Drive or Dropbox.focal.inc · read 11 Oct 2026
