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Flowcode
What it is
Flowcode helps brands turn physical-world touchpoints into personalized conversion funnels with branded QR codes. Flowcodes are dynamic, so teams can change a code’s destination, content, or experience without reprinting it. FlowID uses audience details such as location, loyalty tier, past engagement, or CRM data to tailor experiences. Real-time analytics track individual codes and connections, including by location, while SmartFlow compares landing page variants and directs traffic toward better-performing options.
The service is available on web and through an API. A Free plan costs nothing and includes up to 2 Flowcodes and analytics for up to 500 scans. Pro Plus costs $25 a month, billed monthly or annually, and includes up to 50 Flowcodes and Landing Pages, analytics for up to 6,000 scans, and 3 collaboration seats. Growth costs $250 a year, billed annually, and includes CRM integrations and API access. Flowcode also lists higher usage-based and custom tiers. Integrations include Salesforce, HubSpot, Mailchimp, and others.
For and against
For
- Dynamic codes can be updated without reprinting.
- FlowID personalizes experiences using audience attributes.
- Analytics measure code activity by location.
- SmartFlow compares landing page variants.
- Integrations include Salesforce, HubSpot, and Mailchimp.
Against
- Free plan is limited to 2 Flowcodes.
- Free analytics cover up to 500 scans.
- Pro Plus allows up to 50 Flowcodes and Landing Pages.
- Growth costs $250 a year.
The verdict
Flowcode combines changeable branded QR codes with personalization, analytics, and landing-page optimization. The free tier has defined code and scan limits, while paid plans add capacity and integrations.
Who it suits
Flowcode suits brands that use QR codes to connect physical touchpoints with tailored online experiences and want to track campaign activity. Its plans and integrations span industries including retail, healthcare, travel, and financial services.
Plans and prices
Free
Up to 2 Flowcodes · analytics for up to 500 scans · ad free
Read 20 Oct 2026 · flowcode.com
Pro Plus
Up to 50 Flowcodes and Landing Pages · analytics for up to 6,000 scans · 3 collaboration seats
Read 20 Oct 2026 · flowcode.com
Growth
Starts at 150 Flowcodes and Landing Pages · analytics for first 10,000 scans with geolocation · CRM integrations and API access · custom seat packages
Read 20 Oct 2026 · flowcode.com
Enterprise
Unlimited Flowcodes, ShortURLs and Landing Pages · unlimited workspaces · custom API integrations · advanced CRM/CDP integrations
Read 20 Oct 2026 · flowcode.com
Growth Plus
Single-team collaboration · one custom use case during onboarding · Audience Builder · native CRM and CDP integrations
Read 20 Oct 2026 · flowcode.com
On the record
- Analytics
- The platform reports scan, click, conversion, geolocation and device data, with dashboards, exports and scheduled reports.flowcode.com · read 20 Oct 2026
- API documentation
- The developer portal provides endpoint examples, an OpenAPI 3.0 export, authentication guidance and Postman or Insomnia usage notes.support.flowcode.com · read 20 Oct 2026
- API extensibility
- Flowcode 2 administrators can create API tokens themselves, and an UpdateCodesInBatch endpoint updates up to 300 codes.flowcode.com · read 20 Oct 2026
- API limits
- The API permits 100 requests per second and returns HTTP 429 errors after that threshold.support.flowcode.com · read 20 Oct 2026
- API type
- Flowcode exposes a REST API for creating and managing assets, retrieving real-time data and embedding functionality in applications.support.flowcode.com · read 20 Oct 2026
- Audience
- Flowcode identifies retail and consumer goods, sports and entertainment, media and agency, travel and hospitality, healthcare and pharma, financial services and insurance, automotive, and technology and telecom as industries it serves.flowcode.com · read 8 Oct 2026
- Bulk creation
- Users can upload a CSV to generate large volumes of QR codes simultaneously.flowcode.com · read 20 Oct 2026
- Bulk downloads
- Multiple QR codes can be downloaded in PNG, JPG, SVG, PDF or EPS formats.flowcode.com · read 20 Oct 2026
- Company legal name
- Crunchbase identifies the legal entity as the dtx company, operating as Flowcode.crunchbase.com · read 20 Oct 2026
- Company profile
- LinkedIn lists Flowcode as privately held, headquartered in New York, with 51–200 employees and a 2019 founding year.linkedin.com · read 20 Oct 2026
- CRM integrations
- Documented integrations include Salesforce, HubSpot, Klaviyo, Mailchimp, Iterable, Airship and Marketo.help.flowcode.com · read 20 Oct 2026
- Documentation support
- Flowcode maintains separate Flowcode 1 and Flowcode 2 developer portals plus a help center and API email support.docs.conversions.flowcode.com · read 20 Oct 2026
- Dynamic codes
- Flowcodes are dynamic by default, and their destination URL, content, or experience can be updated without reprinting the code.flowcode.com · read 8 Oct 2026
- Dynamic QR codes
- Plans include QR codes whose destinations can be edited after publication, with lifetime scanning supported on listed tiers.flowcode.com · read 20 Oct 2026
- Enterprise controls
- The pricing page lists full data ownership and custom privacy controls for Enterprise, and identifies CCPA, GDPR, and SOC-II compliance in its plan comparison.flowcode.com · read 8 Oct 2026
- Enterprise workspaces
- Workspaces let teams and brands share assets while enterprise governance maintains parent-child control over data and touchpoints.flowcode.com · read 20 Oct 2026
- FlowID
- FlowID creates first-party audience profiles across customer interactions for personalization and retargeting.flowcode.com · read 20 Oct 2026
- Founder and founding claim
- LinkedIn describes Tim Armstrong as founder and separately says the company was founded in 2020, creating a one-year discrepancy with its structured 2019 field.linkedin.com · read 20 Oct 2026
