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On the recordRead 8 Oct 202623 facts
Epsilon COREid
On the record
- Audience
- Epsilon’s identity capabilities page describes COREid as connecting individuals across paid, owned and earned channels.epsilon.com · read 8 Oct 2026
- Availability
- The COREid product page directs prospective customers to contact Epsilon and does not display public pricing.epsilon.com · read 8 Oct 2026
- Channels
- COREid supports personalization and performance across display, video, CTV, social, audio and in-store channels.epsilon.com · read 8 Oct 2026
- Company history
- Epsilon says it was founded in 1969.epsilon.com · read 4 Oct 2026
- Cookie reliance
- Epsilon says COREid does not rely on third-party cookies.epsilon.com · read 4 Oct 2026
- Customer data
- Epsilon says COREid can connect demographic, transactional and behavioral data across offline and online touchpoints.epsilon.com · read 8 Oct 2026
- Data foundation
- The EMEA product page says COREid is built on verified name and address data.epsilon.com · read 4 Oct 2026
- Data network
- Epsilon says publisher partnerships and continuous validation have strengthened COREid for over a decade.epsilon.com · read 4 Oct 2026
- Getting started
- Epsilon directs prospective customers to contact an expert to discuss accessing data quality and deploying identity resolution.epsilon.com · read 4 Oct 2026
- Identity foundation
- COREid is built on verified name and address data and connects interactions to a single identity.epsilon.com · read 8 Oct 2026
- Identity matching
- The product page says COREid uses AI to identify and evaluate probabilistic matches between data.epsilon.com · read 4 Oct 2026
- Identity model
- COREid connects interactions across channels and disparate systems to a single consumer identity.epsilon.com · read 4 Oct 2026
- Integrations
- Epsilon says COREid powers its customer data platform, which can activate audiences through owned channels such as email and SMS and paid channels such as digital media, CTV and online video.epsilon.com · read 8 Oct 2026
- Measurement
- COREid connects exposure to verified sales and engagement data for closed-loop attribution.epsilon.com · read 8 Oct 2026
- Person-based matching
- Epsilon describes COREid as linking disparate data to a single individual in a pseudonymized view and using AI to evaluate probabilistic matches.epsilon.com · read 8 Oct 2026
- Privacy
- Epsilon says its solutions have been built with Privacy by Design principles for more than 10 years.epsilon.com · read 8 Oct 2026
- Product
- COREid services provide identity resolution to recognize and reach more than 200 million U.S. consumers in a privacy-safe way.epsilon.com · read 4 Oct 2026
- Profile resolution
- COREid links disparate data to individuals in a pseudonymized view and fills data gaps to reduce inaccuracies and redundancies.epsilon.com · read 4 Oct 2026
