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Concepts

What it is

Concepts is a drawing and design app with illustration tools, presentation design, a template library, and a brand kit. It has desktop and mobile apps for Windows, iOS, and Android. A free plan is available, and the Basic plan includes five layers. Pro subscriptions provide access to Pro features and services, with options at $4.99 a month or $29.99 a year. A 7-day trial is also listed. Teams plans cost $10 a month or $100 a year; both include regular updates, priority support, self-service billing, re-assignable licenses, and multiple admins. Concepts does not offer real-time collaboration. Its plan options cover free use, individual Pro subscriptions, and team subscriptions, with different listed terms and inclusions. The design tools may be useful for people creating illustrations or presentation materials, while the template library and brand kit provide additional design resources. The app’s supported desktop and mobile platforms offer several ways to work with it.

For and against

For

  • Free plan available.
  • Includes illustration tools and a template library.
  • Offers desktop and mobile apps.
  • Teams plans include re-assignable licenses and multiple admins.

Against

  • Basic plan is limited to five layers.
  • Real-time collaboration is not available.
  • Paid plans require a subscription.

The verdict

Concepts offers drawing and design tools across desktop and mobile, with free, Pro, and Teams options. Consider the five-layer Basic plan limit and the absence of real-time collaboration when choosing a plan.

Who it suits

Concepts suits individuals and teams looking for illustration tools, templates, presentation design, or a brand kit. Its desktop and mobile apps are available on Windows, iOS, and Android.

Plans and prices

Basic

Priced on request

Five layers

Pro monthly subscription

$4.99a month

Subscription access to Pro features and services

Pro yearly subscription

$29.99a year

Subscription access to Pro features and services

Teams self-service monthly

$10a month

Regular updates · Priority support · Self-service billing · Re-assignable licenses

Teams self-service yearly

$100a year

Regular updates · Priority support · Self-service billing · Re-assignable licenses

Basics

Free

Infinite canvas · unlimited drawings and folders · five layers · grids, snap, scale and measure

Education

Free

Teacher and student licenses for qualifying schools

Pro subscription

$4.99a month

Every feature across platforms · all brush and object packs · infinite layers · PDF import/export

Pro subscription

$29.99a year

Every feature across platforms · all brush and object packs · infinite layers · PDF import/export

Every plan, in full

On the record

Brush engine
Pens, pencils, markers, airbrushes and watercolor tools support pressure, tilt, velocity and live smoothing.concepts.app · read 15 Oct 2026
Cloud and file integrations
The feature table lists iCloud Drive backup on Apple devices, configurable cloud solutions on Windows and Google Drive backup on Android/ChromeOS.concepts.app · read 15 Oct 2026
Company size and headquarters
LinkedIn lists TopHatch as a privately held 11–50 employee company headquartered in San Carlos, California.linkedin.com · read 15 Oct 2026
Cross-platform file limitation
iOS uses .concept files while Windows, Android and ChromeOS use .concepts files, and the two formats are not yet compatible.concepts.app · read 15 Oct 2026
Desktop app
Yesconcepts.app · read 23 Sep 2026
Documentation
The official manual provides a quick-start guide plus detailed explanations of canvas gestures, tools, layers, objects, importing and exporting.concepts.app · read 15 Oct 2026
Editable vectors
Every stroke is editable and can be moved, resized, recolored or otherwise adjusted without redrawing.concepts.app · read 15 Oct 2026
Funding
LinkedIn shows two funding rounds, including a US$500,000 seed round dated September 22, 2016, with Superhero Capital listed as an investor.linkedin.com · read 15 Oct 2026
Google Play data safety
Google Play reports no third-party data sharing, possible collection of personal and financial information, encryption in transit and user-requested deletion.play.google.com · read 15 Oct 2026
Illustration tools
Yesconcepts.app · read 23 Sep 2026
Import and export
Supported workflows include PDF, JPG, PNG, PSD, SVG and DXF export, with PDF and image importing.concepts.app · read 15 Oct 2026
Infinite canvas
The canvas supports zooming, movable artboards and working at multiple levels of detail.concepts.app · read 15 Oct 2026
Layers
The app provides automatic and manual layering, with infinite layers available as a paid feature.concepts.app · read 15 Oct 2026
License model
Concepts itself is proprietary; its license page lists third-party open-source components under licenses including Apache 2.0, MIT, BSD, CDDL, CPOL, CC0, zlib and Unlicense.concepts.app · read 15 Oct 2026
Limit: Android complaints
Google Play reviewers complain about missing Android color palettes or shape recognition without a subscription, purchase/account problems and Samsung DeX drawing failures.appbrain.com · read 15 Oct 2026
Limit: desktop input
Windows Central reports that touch-oriented selection and lasso workflows can be limiting or unresponsive on non-touch PCs.windowscentral.com · read 15 Oct 2026
Limit: paywall
Windows Central criticizes the paywall because importing images, infinite layers and standard exports are restricted in the free version.windowscentral.com · read 15 Oct 2026
Limit: platform parity
Parka Blogs reports that Android and Windows historically lacked several iPad capabilities and used incompatible file formats.parkablogs.com · read 15 Oct 2026

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