- Home
- Podcast Analytics Software
- Claritas Podcast Attribution
On the recordRead 4 Oct 202614 facts
Claritas Podcast Attribution
Plans and prices
Podcast Attribution & Audience Identification
Priced on request
No public price shown · Contact sales
Read 4 Oct 2026 · claritas.com
On the record
- Audience data
- Claritas says its Identity Graph draws on more than 20,000 demographic and behavioral insights for every household.claritas.com · read 4 Oct 2026
- Campaign attribution
- Attribution reporting indicates which audiences, placements, shows, creatives, and media partners are driving conversions.claritas.com · read 4 Oct 2026
- Campaign lift
- A proprietary control group methodology estimates the incremental lift from audiences, placements, shows, creatives, and media partners against campaign KPIs.claritas.com · read 4 Oct 2026
- Cross-channel coverage
- Claritas says it can measure podcast campaign elements alongside display, in-app mobile, CTV/OTT, email, direct mail, post-click search and social, and other streaming audio.claritas.com · read 4 Oct 2026
- Dashboard
- AudienceAnywhere lets clients create and manage campaigns, view near-real-time insights, and analyze attribution and lift reporting.claritas.com · read 4 Oct 2026
- Data security
- Claritas says it uses reasonable efforts to protect personal information but cannot guarantee its security.claritas.com · read 4 Oct 2026
- Intended users
- Claritas describes the service as helping marketers assess podcast campaign performance and optimize return on investment.claritas.com · read 4 Oct 2026
- Notable limit
- Claritas reports directional attribution measures for the campaign elements driving conversions.claritas.com · read 4 Oct 2026
- Podcast ad tracking
- Claritas says its Prefix URL has been approved by major hosting platforms to help track baked-in podcast ads.claritas.com · read 4 Oct 2026
- Privacy
- Claritas says it uses a proprietary process intended to meet or exceed industry privacy requirements and works with industry leaders on CCPA compliance guidelines.claritas.com · read 4 Oct 2026
- Purpose
- Claritas links podcast ad exposures to online and offline conversions, including CPG and credit and debit card purchases.claritas.com · read 4 Oct 2026
- Reporting
- Dashboard reporting includes summary attribution, lift summaries, respondent-level data, and standard campaign metrics.claritas.com · read 4 Oct 2026
- Support
- The product page directs prospective customers to the sales team at 866-764-8326 and current clients to the Solution Center at 855-400-2778.claritas.com · read 4 Oct 2026
