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Claritar
What it is
Claritar is web-based brand voice software for agencies that scores drafts against saved client voices, identifies off-brand content, and suggests rewrites. Users can provide 5–10 on-brand examples so it can infer tone, rules, banned words, and keywords. Each draft receives a score from 0 to 100 and an A–F grade, with breakdowns for voice, tone, banned words, and keywords. Tone controls cover formal or casual and serious or playful preferences, plus a target reading level. Users can define preferred terms, acronyms, product names, punctuation preferences, banned words, and required keywords. Review tools include a score gate, approve-or-return flow, writer scorecards, and an approval audit trail. Claritar can crawl a sitemap, score pages against a saved voice, rank off-brand pages, and export an audit report. It supports multi-language brand scoring, PDF reports, and shareable links; white-labeling is listed for the Agency plan. Claritar says content is encrypted in transit and at rest, access is scoped to team members, and drafts are not sold, shared, or used for model training. The Free plan is free; paid plans start with Starter at $19 a month.
For and against
For
- Scores drafts with category breakdowns.
- Includes score gates and approval audit trails.
- Can audit sitemap pages against saved voices.
- Supports multi-language brand scoring.
- Free plan includes one client and five monthly analyses.
Against
- Free plan is limited to one client and one seat.
- Starter allows 50 analyses per month.
- White-labeling is listed only for Agency.
The verdict
Claritar combines draft scoring, terminology rules, review workflow, and sitemap audits in a web-based product. The listed plan limits and audit page caps are worth matching to an agency's volume.
Who it suits
Claritar suits agencies managing client voices, draft review, and website audits. Its team workflow can help organizations that set specific terminology and content rules.
Plans and prices
Free
1 client · 1 seat · 5 analyses / month
Read 1 Oct 2026 · claritar.com
Starter
3 clients · 2 seats · 50 analyses / month
Read 1 Oct 2026 · claritar.com
Pro
10 clients · 5 seats · 300 analyses / month · site-wide audit up to 50 pages
Read 1 Oct 2026 · claritar.com
Agency
50 clients · 25 seats · 1,000 analyses / month · site-wide audit up to 500 pages
Read 1 Oct 2026 · claritar.com
On the record
- Approval workflow
- Claritar provides a score gate, approve-or-return review flow, writer scorecards, and an audit trail of approvals.claritar.com · read 1 Oct 2026
- Data use
- Claritar states that drafts are used only to score and rewrite content and are never sold, shared, or used for model training.claritar.com · read 1 Oct 2026
- Guideline enforcement
- Users can define preferred terms, acronyms, product names, banned words, punctuation preferences, and required keywords.claritar.com · read 1 Oct 2026
- Languages
- Claritar supports multi-language brand scoring.claritar.com · read 1 Oct 2026
- Product purpose
- Claritar is brand voice software for agencies that scores drafts against saved client voices, identifies off-brand content, and provides rewrites.claritar.com · read 1 Oct 2026
- Reports
- Claritar exports PDF reports and shareable links, with white-labeling available on the Agency plan.claritar.com · read 1 Oct 2026
- Scoring
- Claritar provides a 0-100 score and A-F grade with breakdowns for voice, tone, banned words, and keywords.claritar.com · read 1 Oct 2026
- Security
- Claritar states that content is encrypted in transit and at rest, with access scoped to team members.claritar.com · read 1 Oct 2026
- Support
- Priority support is included in the Free, Starter, Pro, and Agency plans listed on the pricing page.claritar.com · read 1 Oct 2026
- Tone controls
- Claritar offers per-client tone dials across formal or casual, serious or playful, plus a target reading level.claritar.com · read 1 Oct 2026
- Voice setup
- Users can paste 5-10 on-brand pieces for Claritar to infer tone, rules, banned words, and keywords.claritar.com · read 1 Oct 2026
- Website audits
- Claritar crawls a sitemap, scores pages against a saved voice, ranks off-brand pages, and exports one audit report.claritar.com · read 1 Oct 2026
