BeautyPlus

BeautyPlus is a photo and video editing service for selfies, portraits, and other images. Its portrait tools can adjust facial features, smooth skin, and reshape body contours. AI tools enhance image quality, generate content, change backgrounds, remove objects, restore videos, and create professional headshots. Creative options include filters, textures, color grading, and collages. Users can also preview hairstyles, hair colors, outfits, nail designs, tattoos, and glasses with virtual try-on tools. BeautyPlus offers editing on the web and through iOS and Android apps, and says users can begin creating online without downloading. Generative editing, layers and masks, and batch editing are listed capabilities. The service also offers image-editing APIs and integrations for Claude, OpenAI, and OpenClaw. API access requires a BeautyPlus account and VIP membership to apply for a key. Cloud editing uploads photos to BeautyPlus servers and may transmit EXIF data, including GPS coordinates and device details. A free plan is available at no cost, with limited AI feature access.

BeautyPlus combines portrait retouching, creative edits, and virtual try-ons with web and mobile access. Check the free plan’s AI limits and the cloud photo handling details before choosing it.

BeautyPlus suits people who want selfie, portrait, and video editing tools on the web or mobile, including virtual try-ons and AI-assisted edits. Its API and agent integrations may also suit developers and businesses working with image-editing services.

Overview

BeautyPlus brings AI photo and video editing together with portrait retouching, creative effects, and virtual try-ons. It suits people who want appearance-focused edits on a phone or in a browser, with broader tools for creators and developers. The range is appealing, though limited free AI access and cloud photo processing deserve consideration.

Key features

Portrait tools smooth skin, adjust facial features, and reshape body contours. They make BeautyPlus a focused option for selfies and polished portraits; users seeking a more restrained editor may prefer a different emphasis.

AI tools can improve image quality, generate content, change backgrounds, remove objects, restore videos, and create professional headshots. Layers and masks add room for controlled edits, while batch editing helps when working through multiple images. The free plan’s limited AI access may constrain anyone who relies on those tools regularly.

Filters, textures, color grading, and collages cover creative finishing. Virtual try-ons let users preview hairstyles, hair colors, outfits, nail designs, tattoos, and glasses, giving BeautyPlus a distinct role for people who want experimentation alongside photo editing.

For businesses and developers, BeautyPlus offers image-editing APIs and Skills that support Claude, OpenAI, and OpenClaw. API use cases include e-commerce, photography studios, social apps, ID and profile photos, and photo restoration. Applying for an API key requires both a BeautyPlus account and VIP membership, so access has a membership hurdle.

Pricing

The Free plan costs nothing and provides limited access to AI features. It is the sensible starting point for occasional edits, but the cap may make it a poor fit for frequent generative or enhancement work.

Pro has custom pricing and includes 200 credits per month, 2,400 seconds of video enhancement monthly, and AI object removal and image creation for 40+ images per month. It fits regular individual use where those monthly allowances are enough.

Max also has custom pricing. Its 500 monthly credits, 6,000 seconds of video enhancement, 2,000 seconds of UHD video enhancement, and 100+ images per month for object removal and image creation make it the higher-capacity option for heavier editing needs.

The Enterprise Plan uses custom pricing and is aimed at high-volume organizations with tailored API requirements and dedicated support. The published plan information does not give a price for Pro, Max, or Enterprise, so buyers should compare quotes against the relevant quotas before committing.

Platforms

BeautyPlus supports web, iOS, and Android, with mobile apps offered through the App Store and Google Play. Its web tools let users start editing without a download. API access adds an integration route for eligible developers; it is not an additional consumer app platform.

Who it's for

BeautyPlus is best for selfie and portrait editors who want retouching, generative tools, filters, and appearance try-ons in one service. Its web and mobile access suits people switching between browser and phone workflows. Developers and businesses may value the API and agent integrations, provided VIP membership and the custom enterprise terms fit their needs. It is less suited to users who want generous free AI access or prefer not to upload photos for cloud processing.

Pros and cons

• Pros: Portrait retouching, generative edits, creative tools, and virtual try-ons sit in one service, covering more than basic selfie cleanup.
• Pros: Web, iOS, and Android access makes it available across browser and mobile workflows.
• Pros: Pro and Max publish monthly credits and editing quotas, giving buyers concrete capacity to compare.
• Cons: Free AI access is limited, which can restrict regular use of its central editing tools.
• Cons: Cloud editing uploads photos to BeautyPlus servers and may transmit EXIF data, including GPS coordinates and device details. The privacy policy describes reasonable security measures and some use of SSL encryption, while acknowledging that information cannot be guaranteed 100% secure.
• Cons: Facial feature information may be processed for features, although facial mapping information is discarded when recommendations finish or the services close.
• Cons: Pro, Max, and Enterprise use custom pricing, making cost comparison harder before requesting a quote.
• Cons: API key applications require an account and VIP membership, adding a prerequisite for developers.

Alternatives

AI Photo Editors is a useful category to browse when comparing other AI-focused editing options.

Photo Editing Software offers a broader category view for readers still deciding what kind of editor fits.

Choose PixiFixi if support across Linux, macOS, and Windows matters alongside web and mobile, and its free welcome credits or paid credit options suit your workflow.

AI Ease is another freemium option across Android, iOS, and web, with several basic features free and a yearly Membership plan.

Airbrush may suit users who want a free trial and desktop support across macOS and Windows as well as mobile and web.

Bazaart is worth considering for a freemium editor whose paid plans publish monthly AI credit amounts of 250 and 1,000.

BeFunky offers basic free editing tools and export without a subscription, with limited templates and assets on its free plan.

Clipdrop may be a better fit for users who want a free trial and published daily limits for tools such as background removal, upscaling, cleanup, and relighting.

inPixio Photo Studio is an option for desktop users seeking a Windows or macOS editor; its Photo Studio 12 plan costs $49.99 a year.

Phot.AI is another freemium option with Android, iOS, web, and API support.

Verdict

Choose BeautyPlus for a broad portrait and creative editing toolkit that also includes virtual try-ons and access across web and mobile. Its strongest appeal is the combination of appearance retouching and generative tools; look elsewhere if the free AI allowance is too restrictive, custom plan pricing complicates budgeting, or cloud photo processing does not suit your privacy preferences.