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Pricing · 2026

Badger Maps pricing

8 plans on the record · a free trial

Every plan

Personal

Free

14-day free plan

Sales mapping · route optimization up to 120 stops · Android and iOS apps · phone and chat support · talk-to-text notes with photos · AI visit recommendations · follow-up reminders

Badger Scoreboard

$12 a month, billed yearly

per user, billed annually; minimum 5 licenses

Dynamic leaderboards · gamification · charts and graphs · custom metrics · CRM integration

Badger Lead Routing

$16 usage-based

per territory, billed annually; minimum 5 licenses

Territory-based assignment · object routing · address-to-territory matching · assignment rules · CRM integration · lead notifications

Badger Align

$20 usage-based

per territory, billed annually; minimum 5 territories

Territory creation and alignment · weighted/custom metrics · optimization · CRM integration · scenario planning

Badger Insights

$50 a month, billed yearly

per user, billed annually

Sales-cycle dashboard · territory insights · CRM integration · heat, bubble and thematic maps · charts · comparisons · demographic overlays · dynamic reports

Business

$69 a month

per user, billed monthly

Everything in Personal · single-object real-time CRM integration · lead generation · AI route planning, email automation and voice-to-CRM · team roles · forms · dashboards · API/developer key

Enterprise

$109 a month

per user, billed monthly

Everything in Business · multiple CRM objects · location and time-stamped reports · SSO with SCIM · dedicated account manager · HIPAA support · enhanced lead generation · API/developer key

Enterprise Plus

Priced on request

Get a quote

Everything in Enterprise · custom development · territory alignment · territory-based lead routing · scenario planning · heat, bubble and thematic maps · gamification