Apunto
Monterrey, Nuevo León, Mexico
What it is
Apunto is a web-based TMS and ERP for freight forwarders, cargo agents, and logistics operators. It brings sales, booking management, shipment execution, tracking, document management, customs workflows, carrier rate management, CFDI invoicing, and profit analysis into one cloud service. No local installation or customer-owned server is required; access works wherever there is an internet connection. Profit Tracker shows operation metrics and profitability by customer and route, then alerts users about low-margin shipments. Workflows automate recurring tasks while adapting to a customer’s way of working. Apunto Tracking is marked beta and searches by B/L, booking, container, or air waybill, showing route, status, and position when available. Native invoicing supports CFDI 4.0 stamping with the customer’s CSD, Carta Porte 3.1, payment complements, and credit notes. Integrations listed include Facturama, Actiun, Alegra, CONTPAQi, Shipsgo, SeaRates, Pipedrive, HubSpot, EFEX, and COBA. An integrated AI assistant uses operational context, while remote MCP access follows platform permissions. Pricing is paid and customized on request.
For and against
For
- Cloud access without local installation
- Profitability analysis by customer and route
- Native CFDI 4.0 invoicing support
- Beta tracking for shipments and containers
- Automated workflows adapt to operations
Against
- Pricing requires contacting an adviser
- Tracking feature is marked beta
- Cloud service requires internet access
The verdict
Apunto combines logistics execution, compliance invoicing, tracking, and profitability tools in a cloud platform. Its customized pricing and beta tracking module are important considerations before choosing it.
Who it suits
It suits freight forwarders, cargo agents, and logistics operators, especially teams with 10 or more people. Smaller teams can also scale into it.
Plans and prices
Personalized account
No single listed price; account is personalized; contact an adviser for a quote
Read 3 Oct 2026 · apunto.io
On the record
- AI and MCP
- Apunto says its integrated AI assistant can use operation, service, and quote context, and its remote MCP server lets connected assistants access those records using platform permissions.apunto.io · read 3 Oct 2026
- Cloud access
- Apunto says it is fully cloud-based, requires no local installation or customer-owned servers, and can be accessed from anywhere with internet access.apunto.io · read 3 Oct 2026
- Integrations
- The integrations page lists Facturama, Actiun, Alegra, CONTPAQi, Shipsgo, SeaRates, Pipedrive, HubSpot, EFEX, and COBA.apunto.io · read 3 Oct 2026
- Invoicing
- Apunto supports native CFDI 4.0 stamping with the customer's CSD, Carta Porte 3.1, payment complements, and credit notes.apunto.io · read 3 Oct 2026
- Maker and founding
- Apunto says it was founded in 2024 in Monterrey, Nuevo León, and identifies Jesús Aragón as CEO and founder.apunto.io · read 3 Oct 2026
- Notable limits
- The maker says account pricing is customized and does not publish a single price; it directs prospective customers to contact an adviser for a quote.apunto.io · read 3 Oct 2026
- Product
- Apunto describes itself as a TMS/ERP for freight forwarders, cargo agents, and logistics operators, covering sales through shipment execution, tracking, CFDI invoicing, and profit analysis.apunto.io · read 3 Oct 2026
- Profit tracking
- Profit Tracker provides real-time operation metrics, profitability analysis by customer and route, and automatic alerts for low-margin shipments.apunto.io · read 3 Oct 2026
- Security and compliance
- Apunto states that its remote MCP access uses the same permissions as the platform; the product page also describes CFDI 4.0 stamping with the customer's CSD.apunto.io · read 3 Oct 2026
- Support
- The maker offers a help center with tutorials and documentation and lists [email protected] and a Mexico telephone number as contact channels.apunto.io · read 3 Oct 2026
- Target users
- The maker says it is especially useful for freight forwarders with 10 or more people, while also scaling to smaller teams.apunto.io · read 3 Oct 2026
- Tracking
- Apunto Tracking is marked beta and can look up a B/L, booking, container, or air waybill, showing route and status and, when available, position.apunto.io · read 3 Oct 2026
- Workflow features
- The product offers workflows that automate repetitive tasks and adapt to the customer's way of working.apunto.io · read 3 Oct 2026
