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AI Brand Colors
What it is
AI Brand Colors is a free web tool that generates brand color palettes from brand inputs, using color psychology and accessibility standards. Each palette includes primary, secondary, accent, neutral, tint, and shade colors, with 50+ colors described as production-ready. The site says palettes are checked against WCAG AA and AAA contrast standards and tested for color blindness. Users can change brand descriptors to regenerate palettes and adjust colors in their design tools.
Exports include JSON, CSS variables, Tailwind config, HEX, RGB, HSL, and a PDF swatch guide. The site says palettes can be imported into Figma, Tailwind, a design system, or other tools. The Free plan costs nothing and includes unlimited generation without signup or a credit card. Brand inputs are sent to Google Gemini for processing and are not stored by the service; Google may process them under its own policy. AI Brand Colors is a passion project maintained by the UX Mate team.
For and against
For
- Free plan includes unlimited palette generation
- Exports include common color formats and a PDF guide
- Palette checks include WCAG AA and AAA standards
- Palettes can be imported into Figma and Tailwind
- No signup or credit card required
Against
- Brand inputs are sent to Google Gemini
- Google may process inputs under its own policy
- Site uses analytics cookies and session recordings or heatmaps
The verdict
AI Brand Colors offers free palette generation, accessibility checks, and multiple export options. Consider its stated Google processing and site analytics practices when deciding what brand inputs to provide.
Who it suits
It may suit startups, design teams, product managers, e-commerce brands, enterprise rebrands, and marketing agencies creating or revising brand palettes. Its export options may help people moving palettes into design tools or systems.
Plans and prices
Free
No signup required · No credit card needed · Unlimited palette generation · Export in multiple formats
Read 7 Oct 2026 · aibrandcolors.com
On the record
- Accessibility
- The site says palettes are checked against WCAG AA and AAA contrast standards and tested for color blindness.aibrandcolors.com · read 7 Oct 2026
- Analytics
- The privacy policy says the site uses Google Analytics and Microsoft Clarity, including analytics cookies and session recordings or heatmaps.aibrandcolors.com · read 7 Oct 2026
- Customization
- Users can regenerate palettes by changing brand descriptors and can adjust generated colors in their design tools.aibrandcolors.com · read 7 Oct 2026
- Export formats
- Exports include JSON, CSS variables, Tailwind config, HEX, RGB, HSL, and a PDF swatch guide.aibrandcolors.com · read 7 Oct 2026
- Integrations
- The site says palettes can be imported into Figma, Tailwind, a design system, or other tools.aibrandcolors.com · read 7 Oct 2026
- Maker
- The about page says AI Brand Colors is a passion project built and maintained by the UX Mate team.aibrandcolors.com · read 7 Oct 2026
- Palette contents
- Generated palettes include primary, secondary, accent, neutral, tint, and shade colors, described as 50+ production-ready colors.aibrandcolors.com · read 7 Oct 2026
- Privacy
- The privacy policy says brand inputs are sent to Google Gemini for processing and are not stored by the service, while Google may process them under its own policy.aibrandcolors.com · read 7 Oct 2026
- Purpose
- The product generates brand color palettes using brand inputs, color psychology, and accessibility standards.aibrandcolors.com · read 7 Oct 2026
- Security
- The privacy policy says site traffic and Gemini API communications use encrypted connections and that the service does not retain brand inputs or generated palettes on its servers.aibrandcolors.com · read 7 Oct 2026
- Support
- The privacy policy lists [email protected] for privacy questions and says it will respond within 30 days or as required by law.aibrandcolors.com · read 7 Oct 2026
- Use cases
- The site identifies startups, design teams, product managers, e-commerce brands, enterprise rebrands, and marketing agencies as intended users.aibrandcolors.com · read 7 Oct 2026
